Men who shave and men who don’t, this episode 31 of The Heart Of Marketing podcast is for you, and it’s about the newbie in the men’s personal hygiene category that is knocking out the biggest players.
John Gregory Olson, a man who shaves who is also a digital marketer with JGO Digital and cohost of The Heart Of Marketing, talks all around this issue of razor blades. Mostly, he speaks about this malcontent with Gillette, the category leader.
While Jayme Soulati, the other always laughing jokester and cohost of The Heart Of Marketing podcast who is also president of Soulati Media, Inc., pokes a bit of fun at John for his intense distaste about the whole topic and his need to make a switch of razor brands, John defends his brand shift with the facts.
In this episode, you will learn:
Episode 30: Scott Hornstein on Direct Marketing
The big question of the day is whether to send a postcard to prospects you don't know as a branding opportunity. How many marketers still regard direct marketing as a viable campaign strategy?
Jayme's client, Alan's Collision Center in NE Philadelphia, is a non-DRP auto body repair shop. That means it is not aligned with an insurance network. To continue to keep the doors open requires marketing to people who may not need an auto body repair shop. Should Alan's Collision Center do a postcard marketing campaign to neighbors in the hopes they will recall its brand when and if they need auto body repair?
It's a common question for many businesses, and John Gregory Olson and Jayme Soulati banter about the pros, cons and details of postcard marketing with reminders to get the minutia correct!
When you consider that direct mail was all the rage back in the day and today, not so much, it's important to take a look at coming full circle and putting a postcard back into the omni-channel marketing mix.
Because baby boomers grew up in the catalog era they still like getting mail. Marketers interested in targeting the boomer generation should consider testing direct mail campaigns.
Direct marketing is a STRATEGY not a TACTIC, says industry veteran and influencer Scott Hornstein, featured today as the very first guest on The Heart Of Marketing podcast.
In this episode, John Gregory Olson interviews Scott Hornstein who is an esteemed international author, speaker and marketing consultant with the Fortune 100 in finance, manufacturing and hospitality.
As a pioneer of integrated marketing, Scott provides all of us with a taste of the B to B marketing world where direct marketing is the root of content marketing, and the journey toward a purchase decision plays out directly in content marketing.
Scott delivers years of intelligence to the Heart Of Marketing audience prompted by John’s pointed questions:
Listen in to hear tips from Scott Hornstein, author of Opt-in Marketing by McGraw Hill and consultant with B 2 P Partners.
About Our Guest
For over 30 years, Scott Hornstein has worked with clients in all phases of marketing strategy, research and implementation. His customer relationship methodology emphasizes respect and trust in all forms of marketing, and promotes consensual relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value.
Resources
The Scott Hornstein Methodology
The Core Reason B2B Prospecting Underperforms
11 Digital Marketing Principles
Win More Customers With Less Digital Content
In Episode 028 of The Heart Of Marketing, Jayme Soulati, president of Soulati Media, Inc., shares the current and actionable state of affairs about copyright infringement for a client website and a South Korea startup.
The company in South Korea blatantly republished some 80 reference points from Jayme's client's niche website in a specialty medical field.
You will learn about
This episode moves quickly and is highly informative.
John Gregory Olson shares information about how to determine if a website has had content stolen. Jayme talks about her course of action to manage this unfolding situation.
Everyone’s a publisher today, but not everyone is an expert at earned media. In my Chicago agency days, I sold news. I was considered a PR flack by the journalists who hated me (yes, they really did). Each of us newbies had to call George Lazarus, may he rest in peace, of the Chicago Tribune advertising column and feel his wrath. After that, we had arrived; but I digress.
IKEA announced it has added veggie balls to its menu, and in the Wall Street Journal a tremendously large photo of the new menu item was featured alongside an equally large story.
Why was IKEA, a privately held Swedish corporation, featured so prominently? Because it has all of the elements required for an international story in tier-one media, including:
1. international scale
2. Data and research in multiple countries
3. Trends (foods going vegan)
4. Size of company and revenue
5. Futures perspective and roll-out
Other news stories may not have these elements to become hot news; however, when you’re exploring distribution of a news release, many of these factors should come into play.
As my co-host, John Gregory Olson of JGO Digital said so eloquently, “Public relations is no longer about seeing a company’s thought leader on TV, it’s about buyer connectivity.”
That’s the crux of the disruption in public relations that I’ve been living and breathing since 1984. It’s always going to be an exciting time in marketing, so carpe diem and put your best foot forward for yourself and your company.
About the Co-Hosts
I am Jayme Soulati, president of Soulati Media, Inc., a blended public relations marketing firm with national clients. I am a message mapping master, professional blogger, writer and strategist,
John Gregory Olson is my co-host on The Heart of Marketing podcast, and he is the consummate digital marketer and keen strategist and planner. He has corporate and agency experience and now as CEO of JGO Digital, John rescues organizations from poor marketing.
Resources
IKEA Media Relations on a Slow News Day
Once LinkedIn bought SlideShare several years ago, the social sharing channel became a bit forgotten. LinkedIn doesn’t do much with it beyond allowing the embedding of decks into LinkedIn posts; yet, SlideShare offers high-end versatility as one of the most versatile social media sharing platforms around.
In this episode of the Heart Of Marketing podcast, John Gregory Olson and Jayme Soulati share their experience with SlideShare.
Download and listen in for many of the following tips:
You can follow influencers on SlideShare and learn from what each is delivering, and you can power up the brand and SEO at the same time.
Resources
Jayme Soulati Slideshare example:
Savvier Social Media Across The Marketing Blend
SlideShare: The Quiet Giant, Forbes
About The Hosts
John Gregory Olson is a digital marketer and direct marketing professional who rescues companies from poor marketing. As a professional blogger, he offers counsel to brands as they navigate the disrupted technology space. Jayme Soulati is president of Soulati Media, Inc., a virtual blended PR firm offering strategy and messaging to amplify voice. Each has been in their respective positions for more than 30 years.
Twitter and Google are getting married. Now that there is more integration for your tweets in Google search, it’s time to get serious about Twitter basics as a business and remind your company and corporation that Twitter is more critical as a social channel than ever.
In this episode 025 (we have arrived, thanks for listening), John Gregory Olson of JGO Digital and Jayme Soulati, president of Soulati Media, Inc. address many, many Twitter basics and tips for corporate Twitter accounts.
Jayme and John explore live tweeting via TweetChat.com, and Jayme shares her story about tweeting for a ‘20/20’ broadcast on behalf of clients Alliance for Safe Online Pharmacies and ECI Communications. She also references the solid Twitter team of U.S. Pharmacopeia which tweets internationally.
John and Jayme provide about 50 different tips and reminders for teams about Twitter. Some of these are include how to pin tweets, list building, tweet sharing, use of avatars, links in profiles, click to tweet apps, and so many more tips.
Join the two ‘newly established’ co-hosts, now with 25 episodes published and more to come, as they share expertise about Jayme’s favorite social media channel.
And, ask questions over at http://jgodigital.com and use the live audio app for a question on our podcast!
Resources
http://www.ecicommunications.com
This has to be one of my most favorite episodes.
Here on the Heart Of Marketing podcast, John Gregory Olson and I (Jayme Soulati) laugh our way through tips for your quality content. The impetus for this episode was an interview in the Wall Street Journal with the CEO of Vox Media. Vox is 'redefining the modern media company by empowering the smartest digital voices with the technology to create and distribute premium content.'
In addition to the way Vox is disrupting content with the consumer in mind, John mentioned Jay Bear's latest book, "Youtility."
Still more examples and tips are included from my auto body repair client and the success I had with Google SEO, keywords and content marketing.
Marketing is turned upside down and brands now need to find new ways to entice a customer to stick around and be loyal.
Your quality content has to be more than just words; it needs to be experiential. Please tune in today or save this episode as a reference in the future because the tips we give are evergreen.
Resources
Experiences, The Seventh Era of Marketing, Robert Rose
Message Mapping: Why You Need It and How To Do It, Jayme Soulati
And, by the way? I have to honestly say John gets a huge laugh track in this episode...wait for it! Very cute.
In this mini-cast, John Gregory Olson of JGO Digital and Jayme Soulati of Soulati Media, Inc. discuss the perfect alignment of a large national brand, 1-800-FLOWERS, with a cause oriented to building of schools in under-developed countries.
Pencils of Promise was promoted via a digital marketer, and Jayme donated to its mission. (You can hear more about that in this episode.) Around Mother's Day, because Jayme was on the Pencils of Promise email list, two promotions arrived in her in box.
John and Jayme discuss the mission of each of these organizations, how they're aligned and tied in with a seasonal and popular marketing 'holiday,' and whether your organization should consider cause-related marketing.
Tune in now and get a few tips that may align with the causes you select for your business in the future.
About The Hosts
John Gregory Olson is a digital marketing, professional blogger and owner of JGO Digital. As a strategic planner, John blends direct marketing with content marketing for business-to-business organizations.
Jayme Soulati is president of Soulati Media, Inc. and hails from Chicago's PR agencies. She's worked on a variety of blue chip campaigns across industries. She is a message mapping master blending marketing with core public relations. She is a professional blogger and strategist.
Resources
How Social Media Blends With Cause Marketing, Soulati.com
Starbucks and Cause-Related Marketing
Data breaches, cyber security, hacks affect the simplest of email accounts to the most complex national corporations and organizations with thousands affected. What plan do you have in place to manage messaging during a data breach?
My name is Jayme Soulati, and recently I was invited to panel speak at the American Bar Association Business Leaders Section in Chicago. I joined a panel of my peers in cyber forensics, risk insurance, and law to discuss preparations for data breach and security for cyber attack.
In this epiosode of the Heart Of Marketing podcast, John Gregory Olson of JGO Digital and I discuss steps to take in advance of a cyber attack. One message mapping tool I share helps align executives and leadership so messages are cohesive.
You can download that messaging template right here and use it in your preparations to guide you through steps to take when communicating a crisis such as a data breach. In fact, the tool is good for a variety of other crisis communications matters, too; not just a cyber attack.
Learn the steps you must take to prepare for a crisis before it happens. Get an action plan for messaging that will protect your brand reputation and keep the trust of customers.
Resources
I am a generalist from my Chicago PR agency days and that means I tapped a variety of clients across industries rather than specializing in one vertical market. My cohost, John Gregory Olson, is also a generalist.
Together, we are marketing blenders (like that Ninja you own). We add a bunch of disciplines to our core knowledge and mix it all up. But, that's not our fault. It's the fault of marketing disruption! See Episode 2 of the Heart of Marketing (when we were just getting our feet wet).
I am Jayme Soulati, president of Soulati Media, Inc. John, my esteemed colleague, heads up JGO Digital, and in this episode of the Heart Of Marketing podcast, we do the customary banter and chuckle around a topic that is rather serious.
Should you hire a generalist or a specialist in your business? Which one is the best move? Is there a pro and con or in and out of either or both?
I, naturally, have an opinion and it's neither here nor there (LOL). Seriously, these days when you're vetting a candidate and looking at the gaps in your marketing competency, it's critical to know what and whom to hire.
Listen in today and here what John and I have to say about the decision that's best for you.
Resources
Shout out to my pal, Gini Dietrich of Arment-Dietrich and author of Marketing In The Round and Spin Sucks. Her first book is about breaking down the silos, and we reference that aspect of business in this episode.
Episode 2 Technology Disruption; just in case you want to see how the podcast used to be back in the earliest episodes!
What happens when 12+ grocers vie for market share in a 10-mile radius in the affluent Dayton, Ohio suburb of Centerville?
The consumer sits back and watches the deals fly! That's what's happening in my market as each established grocer decides to renovate and entice consumers to remain loyal while the newcomers roll in.
My name is Jayme Soulati, and I cohost the Heart Of Marketing podcast with John Gregory Olson who hails from the cooler clime of Saint Paul, Minn. We find topics that resonate with us for you and weave in a marketing thread to find relevance.
As more specialty grocers arrive the likes of Whole Foods and Fresh Thyme to join the brand new Costco, existing Trader Joes, Meijer and Kroger are trying to enrich the consumer experience. And, we can't forget the Sam's Club now trying to keep its loyal customer base against the almighty Costco.
Listen in as we share thoughts on branding, marketing and local market differentiation for these 18 or so national grocery chains and private, specialty markets in a tiny suburb of about 40,000.
Resources
Episode 14, Heart Of Marketing on Trader Joes
Forbes, The Hottest Supermarket You've Ever Heard Of
John Gregory Olson and Jayme Soulati have been doing integrated marketing for years -- John in his advertising and direct marketing world, and Jayme in public relations. Back in the '80s when integrated marketing communications was a hot trend, everyone tried and failed to truly integrate.
Your Brand Needs Integrated Marketing
Today, digital marketing is the hottest thing since sliced bread. And, it should be. Digital marketing is where everyone resides -- online. Marketers are playing catch up with the online frenzy to capture leads, engage with consumers, and connect the dots among the disparate marketing segments.
In this episode, Jayme and John speak to their experiencec with silos in companies, the fact that social media is no longer something new, and the need for brands to truly understand that SEO is content marketing, and lead generation requires a decent mobile-responsive website.
About the CoHosts
John Gregory Olson writes at jgodigital.com and he makes marketing awesome. Jayme Soulati is a message mapping master and president of Soulati Media, inc. You can find her at soulati.com.
Recently, a Wall Street Journal story said that Starbuck's 'Race Together' campaign did not affect its bottom line. The company stuck its neck out blatantly to have its barristas engage in topics of race relations. The reaction was swift and heightened in two camps -- should or should not.
The 'burritos,' as my co-host John Gregory Olson called them in a tongue-twister delivery, were asked by CEO Howard Schultz to engage coffee buyers in the topic of race.
Would you want to do that at 7:30 a.m. when all you're thinking about is the day ahead? Should companies explore and advocate sensitive topics like this with customers at the very grassiest roots levels?
Cause-Related Marketing
In this episode, John and Jayme Soulati (that's moi) engage in a 'heart-y' discussion about companies and causes, brands and customers. Starbucks has always been a little extravagant in its aggressive marketing tactics, and it felt that customers were ready to have a 'Race Together' slogan on coffee cups in the morning.
Was this a ploy, Jayme asked? That came to mind, too, as we all know the viral nature of the wannabe story on the Interwebz...what's your view about whether this was a ploy or effective strategy?
John and I go back and forth with some excellent banter followed by tips in the third segment, the 'heart of the matter.' With their expertise in marketing, we two have much to say and share, as per usual!
Pose a Question to The Heart Of Marketing
Please take a listen and don't forget to send us a question via John's' website. He has a cool new app, 'Speak Pipe,' that allows for recorded questions. If you prefer the old-fashioned email way, send me at jayme@soulati.com.
Resources
Starbucks Now Opening In Ferguson (we talk about this in this episode!)
Dumb Starbucks, Guerilla Marketing & Parody Law, by Jayme Soulati
$2.8 Billion, Ponder That, Starbucks, by Jayme Soulati
How This Non-Profit Is Stockpiling Content on a Shoestring, by John G. Olson
In this Episode 18 of the Heart Of Marketing podcast, I wax poetic about being a Twitterholic as my co-host, John Gregory Olson of JGO Digital, gamely assists and tosses me a few questions to further enhance my six-year-old Twitter knowledge.
Seriously though, this episode is a reminder how to work the gears of Twitter to inject a dormant stream with followers, energy, authoritative content, and more.
My name is Jayme Soulati, and as a solopreneur at Soulati Media with a virtual team, Twitter has been my fave social media channel. Yet, much has changed since the days of banter in early 2009 when everyone suffered from the recession.
It’s now a constant effort to get attention from a stream that feels dead. And, without that attention, it is dead.
In this episode, John and I share expertise on how to take an extremely dead Twitter strategy into a robust, results-producing social media channel. It takes a plan with objectives, time to research, engagement, authoritative content, and a drive to the finish. Then you rinse and repeat.
Twitter Basics For An Event Strategy
In this particular episode, what I share are tips to prepare for a Tweet Chat during a national media broadcast. The strategy that unfolds is a phased approach from research to engagement to the invite and the live event.
Be sure to listen and ask questions of John and I. We bring extensive background and experience in Twitter – the organic Twitter, not advertising on Twitter.
Ask The Heart Of Marketing
A new feature you can find right here on John's website at JGO Digital is audio-recorded questions. John installed Speak Pipe, an app that lets listeners record a question for the podcast. We're pretty jazzed about it, so please do head over there and pose a question? We'll cover it in a future episode!
About The CoHosts
John Gregory Olson is a digital marketer extraordinaire. He is a consultant who brings expertise from the corporate and agency worlds. He is also a detailed strategic planner who methodically covers every aspect of campaign creation. John rescues organizations from marketing failure.
Jayme Soulati is president of Soulati Media, Inc. Since 2002, she's been with her own firm (for the third time), and prior she was with Chicago's esteemed PR firms including Ketchum, Corporate Technology Communications, PCI Communications, and Manning, Selvage & Lee.
Want to pose a question right here? Email jayme@soulati.com. Thanks for listening!
This is likely my favorite episode of The Heart Of Marketing podcast. I share the stage with my co-host John Gregory Olson, and together we banter through a lot of ground in episode 16 including:
My name is Jayme Soulati, and I love our podcast for the ground we cover for mid-tier businesses. John and I gravitate back to blogging because it's our sweet spot. To that end, we are introducing Blog EMTs -- we will rescue your poor-performing business blog with on-page optimization, content that sings, and promotion.
15 Ways to Promote Your Blog
John and I do one of our favorite things -- a volley. Because I'm a tennis player, we volley ideas back and forth to share as many tips as we can for listeners. This time, we share about 15 ways to promote a blog. Hopefully, if you tune in until the end, you'll hear some new ideas!
To learn more about Blog EMTs, getting help with online marketing or to pose a question, please email me jayme@soulati.com.
About the Hosts
John Gregory Olson is a digital marketing professional who rescues organizations from poor or failed marketing. He brings corporate and agency experience to the mix, and he's a detailed strategist and planner.
Jayme Soulati is president of Soulati Media, Inc., a blended marketing shop offering core public relations, content marketing, social media marketing, and more in the digital space.
Episode 15 of The Heart Of Marketing podcastwith Jayme Soulati and John Gregory Olson is chock full of current news about Facebook advertising, it's new Topic Data feature as well as YouTube's new content ID and Google's news about responsive websites by April 21, 2015.
Facebook is now a pay-to-play platform. To get more page likes, you need to buy them. To get attention to a post, you need to throw cash and boost it. What is the best option for your company as it tries to grow its Facebook presence?
YouTube has a new Content ID program in beta. Ensure all of your created video is copyrighted with your ownership and there is no stealing of others' works. It's now easier to make a claim against a plagiaristic company.
Google is set to penalize websites April 21, 2015 for not being responsive. Ensure your site is mobile friendly. You can learn more from hands-on experience in this episode.
About The Hosts
John Gregory Olson is a digital marketing professional who rescues organizations from poor or failed marketing. He brings corporate and agency experience to how he engages on The Heart Of Marketing podcast. John is a blogger and available on Twitter at @digitaljgo.
Jayme Soulati is president of Soulati Media, Inc. She blends core public relations with marketing and integrates content, social, and digital into campaign strategy.
In the Heart Of Marketing podcast with Jayme Soulati and John Gregory Olson, we customarily explore brands with heart. What that means is remarkable and extraordinary brands are where the heart beats.
John and Jayme have featured Taylor Swift in Episode 001 and a future episode about Starbucks is coming up. Today's episode is about Trader Joe's, a specialty grocer that delivers a heart experience to every consumer who shops there.
Branding With Heart
Trader Joe's lures customers to their family-operated stores with a monthly flyer of recipes, shopping lists and product descriptions that appeal. When shoppers enter the retail operation, it's the customer experience Trader Joes seeks to perfect.
Not only are those who work there happy, they engage with shoppers in their Hawaiin-colored shirts, and there is friendliness throughout the team. When shoppers check out, there is genuine engagement in the check-out line, and customers leave with a positive feeling.
About The Cohosts
John Gregory Olson is a digital marketer with expertise in the corporate and agency worlds. He consultants with all sizes of companies to fix others' failed marketing programs. He is an award-winning blogger and expert content marketer.
Jayme Soulati is president of Soulati Media, Inc. and brings 30 years in public relations to blended marketing. She is an award-winning blogger and expert in social media marketing with an integrated marketing blend.
The Heart Of Marketing podcast continues with part three of its ‘how to blog’ series with John Gregory Olson and Jayme Soulati sharing years of expertise on headline writing and reader-optimized content.
The two digital marketers have been blogging for about five years each, and during that time they have become experts on establishing a solid business blog with all of the elements required to attract and retain readers.
Listen in today to this timeless episode that will lend you tips from the pros on how to energize your dead blog.
Blog EMTs
Jayme and John are Blog EMTs, emergency marketing technicians, who together can boost a dead blog from dormancy to energy. If you’d like an analysis of your company’s blog, please reach Jayme@Soulati.com
About the Hosts
Jayme Soulati is president of Soulati Media, Inc. She is a 30-year veteran of public relations with blended marketing added to the mix. She is a past president of the Publicity Club of Chicago.
John Gregory Olson is a digital marketer who rescues organizations from failed marketing. He applies decades of expertise from the corporate and agency worlds to fixing marketing challenges with digital, content, social, and direct engagement.
Resources
Readability rules for blogging like an A-lister on John Olson's blog
106 all-time great advertising headlines you can use to get more readers to your blog:
To get a free copy of her first book, ‘Writing With Verve On The Blogging Journey,’ email Jayme@Soulati.com with your address.
On April 21, 2015, Google is going to focus on websites that are not designed responsively. If you're not familiar whether your website is mobile friendly and responsive, you can check a Google webmaster tool, insert a domain and voila! Google will inform you if the site is responsive.
In this minicast of the Heart Of Marketing, Jayme Soulati and John Gregory Olson cohost on this current and highly relevant topic.
Responsive design for websites means a website will automagically re-size to the device screen people are using.
In addition to the looming April 21st deadline, Google is making changes on Google+. Its third executive quit the channel, and Google is threatening to hack apart the channel into smaller parts.
Learn more in Episode 013 of The Heart Of Marketing!
About the Co-Hosts
John Olson is a digital marketer who rescues organizations from poor marketing. As an emergency marketing technician, he brings decades of expertise to help deliver measurable campaigns in marketing, planning, strategic writing, and execution.
Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is a professional blogger who blends core PR with marketing to execute content, social and digital marketing campaigns.
Resources
Read Jayme's latest blog post on Why Responsive Design is Marketing's Greatest Challenge.
Tap Google webmaster tools for mobile friendly websites here.
The Heart of Marketing podcast continues with episode 11, and this episode is the laughingest ever! Jayme Soulati and Authentic Blogging cracks herself up with Chinese casket humor and a story about a Las Vegas businessman trying to crack the funeral industry with imported caskets.
Once John Gregory Olson Content Ideas gets Jayme back on track, this episode actually sings with intense ideas for bloggers.
Jayme and John do a back and forth with tips on content styles, and throughout this episode each offers solid proof about why blogging is the true core of content marketing and social media marketing.
Jayme and John are both bloggers who write on marketing, PR, digital marketing, the Interent, and social media.
Series: 2 of 3 on blogging for your business
John Olson is a digital marketer and consultant for small-to-medium businesses. He has held positions in corporate marketing with Thomson Reuters and a variety of other companies.
Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She hails from Chicago's PR firms and delivers full-service blended marketing with a PR core.
Contact: Jayme@Soulati.com
Most business blogs die due to lack of time, resources and topic ideas. In this episode you will learn:
So many businesses attempt to blog and then lose patience. Even in this era of content marketing clutter, a blog is still one of the most critical aspects of social marketing. It’s owned media, and it requires patience, attention, and consistency. Blogging is a journey and important to everyone’s business. You can build authority long term, and it will be a differentiator between businesses that do blog and those that don’t.
Along the way, a business that blogs consistently will see improvement as a brand, generate more inbound leads, boost engagement, and build community.
Both Jayme Soulati and John Gregory Olson have deep insight into blogging as they built their own blogs through sweat and tears (at least Jayme did) in 2009 and 2010. Both cohosts write about marketing, public relations, social marketing, and digital marketing. Jayme specializes often in message mapping as a topic.
To energize your blog, listen to Episode 10 of the Heart Of Marketing podcast.
Shout Out
Mark W. Schaefer writes a keen blog, and his piece on Feb. 16 is a must read. It's about 10 soul-grabbing brands doing content marketing without SEO.
About The CoHosts
Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is an award-winning blogger since 2010, and she delivers strategically blended marketing programs with core public relations, content, social marketing, and digital marketing. Follow her @Soulati.
John Gregory Olson is a B2B marketer and one of the top 52 content marketing influencers according to Onalytica in 2014. John specializes in a breadth of industries delivering highly strategic digital marketing campaigns that connect with customers to create sales. He is a consultant of more than 25 years and brings expertise from 3M, Thomson Reuters, and others. Find John at JGODigital.com or @DigitalJGO.
Contact
Jayme@Soulati.com
Summary
In this minicast on The Heart of Marketing Jayme Soulati and John Gregory Olson look at the implications of Facebook legacy contacts and the need for succession planning to manage your business social accounts and digital assets through staff transitions.
About This Minicast
On Feb. 13, 2015, a story appeared in the Wall Street Journal about Facebook allowing appointment of new legacy contact managers. People and businesses concerned about the digital afterlife for their shared social media content can now assign a legacy contact. Google+ has an inactive account manager for such an event.
Choose carefully as Facebook will not allow continuous selection and change of the appointee!
Jayme is convinced this is important news while John suggests that planning is more critical than appointing a legacy contact. See what you think and add comments, too!
About The CoHosts
Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is an award-winning blogger since 2010, and she delivers strategically blended marketing programs with core public relations, content, social marketing, and digital marketing.
John Gregory Olson is a B2B marketer and one of the top 52 content marketing influencers according to Onalytica in 2014. John specializes in a breadth of industries delivering highly strategic digital marketing campaigns that connect with customers to create sales. He is a consultant of more than 25 years and brings expertise from 3M, Thomson Reuters, and others. Find John at JGODigital.com.
Resources
10 Tips Why To Appoint A Social Media Executor
Facebook Legacy Contact Lets You Decide
Contact:
Jayme@Soulati.com
John Gregory Olson and Jayme Soulati have created something new in their podcast publishing debut. It's called a mini-cast, and it's an extremely abbreviated mini podcast to share something new, relevant and short.
Since the air date of Episode 007 on Persona Development With Bathroom Humor (this is one of the funniest episodes the two have done), Jayme learned more about persona in real time and wanted to share.
She set up a campaign in Facebook, and her learning experience from Episode 007 on The Heart of Marketing podcast was perfect fodder for this mini-cast!
Got a story to tell? Anything to add to the conversation? Drop Jayme a note!
References:
Contact:
Jayme@Soulati.com
The Heart Of Marketing podcast delivers laughs, marketing tips, more laughs, and mid-tier business content weekly with John Gregory Olson and Jayme Soulati.
In this episode 007, the two explore the benefits of developing a persona for marketing campaigns while Jayme consistently tries to circumnavigate the conversation with tidbits on the demise of Radio Shack, the fabrication escapades and transparency failures of NBC's Brian Williams, and a solid track on bathroom humor.
The latter is totally relevant as Jayme and John look at developing a persona for European toiletmaker Henkels and the companies that develop cleansing products for water closets. Seriously, this episode is kinda not serious when the laughing gets way out of control.
(John and Jayme recommend this episode for on the way to work.)
Meanwhile, throughout the episode, there are references to some honchos who cover personas in their businesses: