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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Category: blogging
Apr 14, 2015

This is likely my favorite episode of The Heart Of Marketing podcast. I share the stage with my co-host John Gregory Olson, and together we banter through a lot of ground in episode 16 including:

  • Google Mobile Friendly Deadline
  • WordPress PlugIns
  • Blog EMTs
  • Why a blog is the cornerstone of social marketing
  • 15 Tips to boost a businsss blog with promotion

My name is Jayme Soulati, and I love our podcast for the ground we cover for mid-tier businesses. John and I gravitate back to blogging because it's our sweet spot. To that end, we are introducing Blog EMTs -- we will rescue your poor-performing business blog with on-page optimization, content that sings, and promotion.

15 Ways to Promote Your Blog

John and I do one of our favorite things -- a volley. Because I'm a tennis player, we volley ideas back and forth to share as many tips as we can for listeners. This time, we share about 15 ways to promote a blog. Hopefully, if you tune in until the end, you'll hear some new ideas!

To learn more about Blog EMTs, getting help with online marketing or to pose a question, please email me jayme@soulati.com.

About the Hosts

John Gregory Olson is a digital marketing professional who rescues organizations from poor or failed marketing. He brings corporate and agency experience to the mix, and he's a detailed strategist and planner.

Jayme Soulati is president of Soulati Media, Inc., a blended marketing shop offering core public relations, content marketing, social media marketing, and more in the digital space.

 

 

Mar 24, 2015

The Heart Of Marketing podcast continues with part three of its ‘how to blog’ series with John Gregory Olson and Jayme Soulati sharing years of expertise on headline writing and reader-optimized content.

The two digital marketers have been blogging for about five years each, and during that time they have become experts on establishing a solid business blog with all of the elements required to attract and retain readers.

Listen in today to this timeless episode that will lend you tips from the pros on how to energize your dead blog.

Blog EMTs
Jayme and John are Blog EMTs, emergency marketing technicians, who together can boost a dead blog from dormancy to energy. If you’d like an analysis of your company’s blog, please reach Jayme@Soulati.com

About the Hosts
Jayme Soulati is president of Soulati Media, Inc. She is a 30-year veteran of public relations with blended marketing added to the mix. She is a past president of the Publicity Club of Chicago.

John Gregory Olson is a digital marketer who rescues organizations from failed marketing. He applies decades of expertise from the corporate and agency worlds to fixing marketing challenges with digital, content, social, and direct engagement.

Resources

Readability rules for blogging like an A-lister on John Olson's blog
 
106 all-time great advertising headlines you can use to get more readers to your blog:

To get a free copy of her first book, ‘Writing With Verve On The Blogging Journey,’ email Jayme@Soulati.com with your address.

Mar 10, 2015

The Heart of Marketing podcast continues with episode 11, and this episode is the laughingest ever! Jayme Soulati and Authentic Blogging cracks herself up with Chinese casket humor and a story about a Las Vegas businessman trying to crack the funeral industry with imported caskets.

Once John Gregory Olson Content Ideas gets Jayme back on track, this episode actually sings with intense ideas for bloggers.

Jayme and John do a back and forth with tips on content styles, and throughout this episode each offers solid proof about why blogging is the true core of content marketing and social media marketing.

Jayme and John are both bloggers who write on marketing, PR, digital marketing, the Interent, and social media.

Series: 2 of 3 on blogging for your business

John Olson is a digital marketer and consultant for small-to-medium businesses. He has held positions in corporate marketing with Thomson Reuters and a variety of other companies.

Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She hails from Chicago's PR firms and delivers full-service blended marketing with a PR core.

Contact: Jayme@Soulati.com

 

 

Mar 3, 2015

Most business blogs die due to lack of time, resources and topic ideas. In this episode you will learn:

  • Benefit of developing a plan and writing for an audience
  • Steps to take to establish and editorial plan and advisory board
  • Best way to re-ignite a dead blog and why that’s important
  • Blogging workflow and guidelines to publish fresh content

So many businesses attempt to blog and then lose patience. Even in this era of content marketing clutter, a blog is still one of the most critical aspects of social marketing. It’s owned media, and it requires patience, attention, and consistency. Blogging is a journey and important to everyone’s business. You can build authority long term, and it will be a differentiator between businesses that do blog and those that don’t.

Along the way, a business that blogs consistently will see improvement as a brand, generate more inbound leads, boost engagement, and build community.

Both Jayme Soulati and John Gregory Olson have deep insight into blogging as they built their own blogs through sweat and tears (at least Jayme did) in 2009 and 2010. Both cohosts write about marketing, public relations, social marketing, and digital marketing. Jayme specializes often in message mapping as a topic.

To energize your blog, listen to Episode 10 of the Heart Of Marketing podcast.

Shout Out

Mark W. Schaefer writes a keen blog, and his piece on Feb. 16 is a must read. It's about 10 soul-grabbing brands doing content marketing without SEO.

About The CoHosts

Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is an award-winning blogger since 2010, and she delivers strategically blended marketing programs with core public relations, content, social marketing, and digital marketing. Follow her @Soulati.

John Gregory Olson is a B2B marketer and one of the top 52 content marketing influencers according to Onalytica in 2014. John specializes in a breadth of industries delivering highly strategic digital marketing campaigns that connect with customers to create sales. He is a consultant of more than 25 years and brings expertise from 3M, Thomson Reuters, and others. Find John at JGODigital.com or @DigitalJGO.

 

Contact

Jayme@Soulati.com

 

 

 

 

Feb 3, 2015

Episode 004: Business Blogging: The Heart of Your Content Strategy

 

Have you heard the rumors that business blogging is dead?

 

Maybe the disappointing level of engagement on your blog leads you to believe it’s true. In this episode Jayme and John are here to set the record straight.

 

 

What IS true is that a blog that lacks personality and original content won’t cut through the noise and clutter. It will lie dormant and undiscovered. But if you give it TLC with passion and heart, visitors and return traffic will come.

 

 

What is also true is that your business blog is the cornerstone of your social marketing strategy. It is an asset you own that gives you a platform for differentiating your brand, establishing your credibility, and connecting with customers and prospects.

 

 

Listen to the full episode for tips on:

·         Starting with clear business objectives

·         How to identify your target audience

·         Telling a true brand story well

·         And a whole lot more

 

 

Jayme Soulati and John Gregory Olson have been blogging since 2010. And they’ve been marketing consultants for much longer than that. They’ve helped companies of all sizes and from many industries develop and implement strategies for business blogs. Need help with yours? They are currently accepting clients. Send a message via email to find out how they can help you make a human connection with blog readers that converts them into loyal customers: jayme@soulati.com.

 

You Subscribe, We Give

 

The Heart Of Marketing launches officially in February 2015. When you subscribe in Heart Month, we will donate $1 per subscriber up to $500 to The American Heart Association. It’s our opportunity to say thank you for subscribing while we all give back together. It’s a win for all of us!

 

Our American Heart Association promo ends at the end of February.

 

 

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