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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Category: digital marketing
Nov 15, 2016

Podcasting tips come pretty easy to The Heart of Marketing co-hosts John Gregory Olson and Jayme Soulati. In this episode, we take a look over our shoulders and remember our faves and how we got to this mile marker on our journey to 100.

We've never skipped a beat; publishing weekly since Feb. 2015, and we're still going strong because we love what we do.

Our bootstrap operation is still that. We don't have the funding to do a mass market appeal, so we rely on word-of-mouth marketing to take our show to wider audiences. We so thank you for supporting our weekly podcast! Please share it with friends, sign up for our weekly episodes (via http://getheartmarketing.com), and send us a suggestion for a show topic, too.

Today, you'll hear our 10, or so, suggestions on why our podcast is a success. What did we do to make it, bring it live, keep it fresh?

I, Jayme Soulati, have my cohost to thank profusely for his work as the Chief Technical Officer who has mastered all the behind-the-scenes tech stuff. If I hadn't found John Gregory Olson via serendipity, this show could not have been possible.

There's a lot to running a podcast, and there's a lot more to keeping it alive. Take a listen today; we do our customary banter and show our love for one another and YOU. Thanks for listening; now go be #RockHot!

Jul 12, 2016

We all know John Gregory Olson as the #RockHot co-host of The Heart of Marketing with moi, Jayme Soulati, the ORIGINAL #RockHot whatever. Today is a special episode because I get to put John in the hot seat to pull his personal branding story from the trenches.

Small Business Re-brand

Every small business, and heck, even larger ones, has to endure a re-brand every now and again. John has done it now twice with an initial website migration and now with a domain change that required more content migration and starting from essentially scratch.

Why Re-Brand?

When you listen, you'll hear tips from a pro on the following:

Whether a site migration is a negative for domain authority
What is the why about whether a re-brand is necessary
How podcasting has helped with writing power to revise a dead blog
Naming the new entity and how message mapping is helpful

Listen in today as Jayme takes the reins from John (who really doesn't like it too much), and John becomes a masterful storyteller (while still poking fun at me, heh) about rebranding his website and blog.

Thanks for listening, heart marketers!

Sep 28, 2015

He's back! The incredibly talented and smart, Scott Hornstein, of B2P Partners, who shared his expertise in E-029 about the deadness (or not) of direct marketing.

Today, Scott and John Gregory Olson share more about marketing persona based on Scott's in-depth work with voice of customer, a proprietary product and service his agency, B2P Partners delivers.

Whether or not you use persona in your business today is irrelevant. The fact is you need to pinpoint who your customer is and work hard to develop products and services that align with that customer persona.

Scott indicates that the mindshare of marketers today, though, is not on retaining customers (as it should be) but on going after prospects. Marketers need to adjust that focus and redirect to engaging with customers via persona development.

Jayme Soulati offers commentary at the front and back end! Thank you Scott for coming back on the show!

Here's a freebie for our listeners:

The first who leaves a review on iTunes for The Heart Of Marketing and mentions the Scott Hornstein episode in their review will get a hard-cover copy of Scott's book, 'Opt-in Marketing, Increase Sales Exponentially with Consensual Marketing.'

Take a listen! We thank you!

Sep 22, 2015

Digital marketing is all the rage, and everyone wants to create leads for sales and services from websites, landing pages, calls to action, auto responders, and more.

That's part of the master plan for The Heart of Marketing brand (and podcast). We're doing our podcast well, and it can be considered a lead magnet to invite people into our funnel. But, our funnel is non-existent; it's a concept. That's why John Gregory Olson and Jayme Soulati, cohosts, brainstorm in real time on Episode 039 of The Heart Of Marketing on how to create a funnel for one of their offerings (yet to launch live).

We've picked our Blog EMT program. In a message mapping session Jayme did with John, they deduced that John rescues companies from poor marketing--much like an emergency marketing technician. Together the two came up with the blog EMT program and now they want to flesh out concepts for the program and develop a funnel to bring in leads.

This episode is a real-time case study as we look at:

  • funnel creation and the steps one needs throughout a funnel path
  • lead magnets,
  • what could be written to bring people into the funnel, and
  • best resources to help people understand more about digital marketing funnels.

Jayme knows most of all about failure with funnels, and she shares. John is all about the strategic planning aspect of nurturing funnel development. Patience and consistency are two tips in learning the best way of developing a funnel to create a successful online brand.

Resources

  • Amy Porterfielda successful digital marketer with a robust funnel that works
  • Jon Loomer, an advanced Facebook marketing expert with a 72-page e-book as his top-of-the-funnel giveaway
  • Gini Dietrich, creator of Spin Sucks Pro, with her own case study of online marketing
  • LinkedIn Look Up, a new app that allows people inside companies to look  up peers who work at the same company
  • LeadPages, the most popular tool to generate landing pages for funnels
  • Marketing Profs, SEO School
  • Message Mapping ebook, free
Sep 15, 2015

In this episode of The Heart Of Marketing, Jayme Soulati provides a roundup of four of the big and branded email marketing providers. She also shares a bit about why it's important to build a list and send regular communication to the folks who've opted in.

Cohosts John Gregory Olson and Jayme have a master plan, and it also involves selecting an email marketing provider.

Learn a bit more about Mail Chimp, AWeber Email Marketing, Constant Contact, and InfusionSoft. Before you make a selection for either of these or another, be sure you have a strategy that fits your master plan to grow your business.

Before Jayme shares her findings, beware of the first 10 minutes of banter. It's a little longer than most, but it segues nicely into the topic du'jour.

Aug 25, 2015

Are you a novice or established digital marketer? If either, you’ll be familiar with a marketing funnel as a lead generation tool for your business.  There are a variety of tools and techniques to launch a marketing funnel for your digital marketing strategy, and in this episode, John Gregory Olson of JGO Digital explains more about:

•    Auto responders
•    The 5 stages of the funnel featuring Ryan Deiss’s teachings
•    Lead magnets
•    Email marketing

Jayme Soulati, president of Soulati Media, Inc., shares her experiences with HubSpot, the leading inbound marketing platform, as well as the importance of choosing the right email-marketing provider to grow with. And, she's not shy to admit her failures along the way!

At each stage of the discussion, the two weave in ideas and concepts for the various stages of the funnel based on The Heart Of Marketing’s Blog EMT service. As emergency marketing technicians, John and Jayme rescue companies from dead-blog syndrome.

What would a funnel look like for such a service? How can you relate these takeaways to your own digital funnel?

Resources

DigitalMarketer teachings by Ryan Deiss

HubSpot inbound marketing software

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