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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: November, 2016
Nov 29, 2016

Marketing is enduring a highly disrupted phase, and the confidence in its abilities is waning in the C-suite.

This episode of The Heart of Marketing with John Gregory Olson and Jayme Soulati is a conversation about the current state of marketing oriented to the confusion of people-based marketing.

It's not what you think! People are not the priority of people-based marketing; advertising dollars are. Advertising is struggling to keep its foothold of power, and many larger corporations are whining about the ad blockers and lack of attention by consumers.

What does this mean for smaller businesses?

John and Jayme provide some encouragement about doing traditional marketing well. Get messaging in order; develop the standard marketing and public relations programs that communicate and touch people directly. Ensure brochures are thoughtful and targeted with a call to action.

Make your marketing effort sustainable by getting back to the heart core of your business with values-based marketing that delivers a solid customer experience.

Nov 21, 2016
  • Getting to 100 anything, years, days, podcasts, pennies, and blog posts is a celebratory milestone we all have to commemorate.

    On The Heart of Marketing podcast, John Gregory Olson and Jayme Soulati are doing just that with a special, special guest Mark W. Schaefer, the international influencer, thought leader and digital marketing guru and author we so love.

    Mark shares his visionary thoughts about a variety of topics including:
  • His new book coming in 2017 about 'being known,' a project he announced right here (!) and whether anyone can become known
  • Discussion about what it means to be a heroic brand and being human with servant leadership graciousness.
  • How finding a sustainable interest  keeps passion and voice alive
  • Why he elected not to update his website for three years
  • And, so much more

    Mark Schaefer owns one of the most influential brands in marketing today, and  you can follow him everywhere on Facebook, Twitter and LinkedIn, for sure. He shares his stories about teaching at Rutgers and elsewhere; he shares news of his global speaking engagements; he writes a ton; he shares observations from the front; and he also shares guffaws with Tom Webster on his podcast The Marketing Companion.

    We're so thankful to be celebrating our 100th with Mark Schaefer and YOU! Tune in; this is a can't miss episode!
Nov 15, 2016

Podcasting tips come pretty easy to The Heart of Marketing co-hosts John Gregory Olson and Jayme Soulati. In this episode, we take a look over our shoulders and remember our faves and how we got to this mile marker on our journey to 100.

We've never skipped a beat; publishing weekly since Feb. 2015, and we're still going strong because we love what we do.

Our bootstrap operation is still that. We don't have the funding to do a mass market appeal, so we rely on word-of-mouth marketing to take our show to wider audiences. We so thank you for supporting our weekly podcast! Please share it with friends, sign up for our weekly episodes (via http://getheartmarketing.com), and send us a suggestion for a show topic, too.

Today, you'll hear our 10, or so, suggestions on why our podcast is a success. What did we do to make it, bring it live, keep it fresh?

I, Jayme Soulati, have my cohost to thank profusely for his work as the Chief Technical Officer who has mastered all the behind-the-scenes tech stuff. If I hadn't found John Gregory Olson via serendipity, this show could not have been possible.

There's a lot to running a podcast, and there's a lot more to keeping it alive. Take a listen today; we do our customary banter and show our love for one another and YOU. Thanks for listening; now go be #RockHot!

Nov 8, 2016

This is probably the shortest headline we've ever written for a Heart of Marketing episode, and rightly so, we're talking about making the pitch, the ask, the sell, the cold call, and whatever else you'd like to say about some kind of sales.

Everyone sells every day; from the elementary school kid selling magazines and sorority fundraising for a cause-related campaign to the employee wannabe trying to get a foot in the door.

Is your pitch perfect?

Probably not, and that's why this episode should give you some tips on:

1. Personalization
2. Research beforehand
3. How to write the pitch
4. Whether a deck is in order
5. Using email -- how about the subject line?
6. Cold calling -- what do you say first?

Well, you get the drift, and we often forget that being short, concise, simple, and appreciative are some of the ways to make the best pitch perfect.

At the end, there's a final thing you have to do and that's to 'say thanks.'

Nov 1, 2016

In business today, gratitude is something oft forgotten and quite necessary. There are cultures very oriented to gift-giving as gratitude. We recognize the Chinese, Japanese and Koreans for example, and in this episode we share a story about professional tennis players who receive generous gifts from Asian fans.

We also talk about the Twitter thank you, why gratitude is part of value and our 5 Pillars of Heart Marketing, and also about customer delight.

In this (time stamp) month of giving thanks, John Gregory Olson and Jayme Soulati want to express sincerely how much we appreciate YOU, our own fans and listeners for your time to hear us wax and guffaw about the very disrupted space of marketing. We HEART YOU!

The Heart of Marketing, the world's very best podcast for small to medium businesses.

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