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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: January, 2017
Jan 31, 2017

In case you missed it, there is a mini renaissance happening.

In our world ruled by emails, social media posts, text messages and emoji we are seeing a return of the handwritten note.

Call it a mini-renaissance of analog communications to distinguish your brand in the digital world.

In this episode we take a look at the resurgence of the simple handwritten note and how to use it to stand apart from your competition. Join us for a look at how going ‘old school’ gets you to the head of the marketing class.

Episode highlights:

  • The trend towards more handwritten communications
  • Why a handwritten note is remarkable today
  • Four ways a handwritten note makes a powerful statement about your brand
  • Three tips for writing a note that resonates with your audience

When was the last time you received a handwritten note? As a marketer, receiving a handwritten note makes a great impact; as a professional, sending a handwritten note is the best way to make an impact.

The art of communication does, in fact, include letters, although the cost of a stamp is nearly an obstacle. And, speaking of stamps, make the extra effort to choose stamps that say something. You can always buy the flag roll, but isn't it more fun to send a stamp with something special on it because having the circus, an artist, Elvis, flowers, and sports always speaks greater on an envelope than merely Old Glory.

In this episode we have a few shout outs, too:

Adam Toporek is CEO of CTS Solutions, and he has been on this show in the past speaking about customer service. Adam recently shared a story of his own on the art of the handwritten note. You can access that right here. And you can find our episode with Adam about customer service right here, too.

John Gregory Olson, our cohost, mentions Paperless Post. Jayme Soulati, our cohost, loves Levenger, a gorgeous writing utensil and office accessories for the professional company, as well as Cardthartic. a lovely card company with the most unique and special messages you can find to send.

Mark Schaefer is always our inspiration, too. With his Content Shock approach and his tips for realtors on taking better Instagram pictures, Mark provides some fodder for today's episode.

 

And...HAPPY BIRTHDAY TO THE HEART OF MARKETING! WE ARE TWO!

Thanks for listening! Now, go write a handwritten note!

Jan 24, 2017

This episode has a ton of casual banter that truly gets relevant to the topic today. John Gregory Olson is an incredible writer with a style and tone that is unique, special and engaging.

Co-host Jayme Soulati has always known this about John, and she's consistently nudged him to consider becoming an author.

After two full years of The Heart of Marketing, publishing weekly without skipping a beat, John Gregory Olson has finally agreed that becoming an author is where he wants to be and go.

We talk about that decision, the podcasting journey, and Jayme asks the questions that provoke John into sharing why this podcast has made him a better writer. In addition, John shares insight into why he will be that author although marketing books are a dime a dozen these days.

This is more an escape from our usual fare, but it brings more inside perspective of your co-hosts on The Heart of Marketing.

Jan 17, 2017

You may have already been introduced to none other than Mr. Jason Falls, the Louisville-based guru of anything and everything digital marketing; however, in today's episode of The Heart of Marketing, we snare Jason unplugged.

He's with Jayme Soulati (and John Gregory Olson), who leads Jason through a litany of topics on:

  • The future of social media
  • Can small companies compete with big brands on social
  • The top 5 things you need to be present
  • What is conversation research
  • AND...what the heck is Holy Smokes Marketing?!

Jason is an international speaker, influencer, and A-lister (because that's what everyone in the lead is called, apparently) who is an authority for you to know and hear.

He has recommitted to small businesses to educate them about everything they're missing and everything they need to know to continue immersion in learning.

Don't miss this episode as it is certain to be informative and current.

Meet Jason Falls

His blog is full of teaching tips.

Book him to speak at your next gig.

Get small business insight on lead nurturing.

Jan 10, 2017

Mini-episode alert! This is probably the shortest episode on The Heart of Marketing; yet, it's chock full of solid ideas for all sizes of company on how to spend $10,000.

From Inc. magazine, we got this idea and decided to do our own brainstorm on how to spend $10K across the organization or just in our own marketing department.

John Gregory Olson and Jayme Soulati proffer some ideas, and they may be ones you would consider or not. Do listen in because every business often puts its own doorstep last on the list of cash infusion or business strategy.

While $10,000 is not a ton of money in business, it will ensure:

1. Consultant time with a possible gap analysis

2. Planning

3. Tradeshow participation

4. Or...just ask the team!

Thanks for listening!

Jan 3, 2017

Ringling Bros. Barnum & Bailey Circus. P.T. Barnum. The Greatest Show on Earth. Disney on Ice. Monster Truck.

Do you know these brands and film? Indeed. Iconic they are and if there's one family on Earth that has endured decades of entertainment success and crisis it's the Feld Family -- owners of Ringling Bros.

In the late 19th century, P.T. Barnum defied odds as the greatest circus master of all time. As technology advanced, so too did the circus. Today, the Feld family has overcome a variety of crises -- most notably whether or not to keep the elephants in its circus -- and the need to acquire a diversity of products and shows to keep people coming to the big top.

Is your brand a juggling act?

Listen in to The Heart of Marketing today and get some thoughts going around your big top to ensure that you're continually reinventing to be absolutely creative to keep the customers rolling in.

Disruption is not going away...how you manage to handle it is up to you.

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