In this minicast on The Heart of Marketing Jayme Soulati and John Gregory Olson look at the implications of Facebook legacy contacts and the need for succession planning to manage your business social accounts and digital assets through staff transitions.
About This Minicast
On Feb. 13, 2015, a story appeared in the Wall Street Journal about Facebook allowing appointment of new legacy contact managers. People and businesses concerned about the digital afterlife for their shared social media content can now assign a legacy contact. Google+ has an inactive account manager for such an event.
Choose carefully as Facebook will not allow continuous selection and change of the appointee!
Jayme is convinced this is important news while John suggests that planning is more critical than appointing a legacy contact. See what you think and add comments, too!
About The CoHosts
Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is an award-winning blogger since 2010, and she delivers strategically blended marketing programs with core public relations, content, social marketing, and digital marketing.
John Gregory Olson is a B2B marketer and one of the top 52 content marketing influencers according to Onalytica in 2014. John specializes in a breadth of industries delivering highly strategic digital marketing campaigns that connect with customers to create sales. He is a consultant of more than 25 years and brings expertise from 3M, Thomson Reuters, and others. Find John at JGODigital.com.
John Gregory Olson and Jayme Soulati have created something new in their podcast publishing debut. It's called a mini-cast, and it's an extremely abbreviated mini podcast to share something new, relevant and short.
Since the air date of Episode 007 on Persona Development With Bathroom Humor (this is one of the funniest episodes the two have done), Jayme learned more about persona in real time and wanted to share.
She set up a campaign in Facebook, and her learning experience from Episode 007 on The Heart of Marketing podcast was perfect fodder for this mini-cast!
Got a story to tell? Anything to add to the conversation? Drop Jayme a note!
In this episode 007, the two explore the benefits of developing a persona for marketing campaigns while Jayme consistently tries to circumnavigate the conversation with tidbits on the demise of Radio Shack, the fabrication escapades and transparency failures of NBC's Brian Williams, and a solid track on bathroom humor.
The latter is totally relevant as Jayme and John look at developing a persona for European toiletmaker Henkels and the companies that develop cleansing products for water closets. Seriously, this episode is kinda not serious when the laughing gets way out of control.
(John and Jayme recommend this episode for on the way to work.)
Meanwhile, throughout the episode, there are references to some honchos who cover personas in their businesses:
In Episode 006 of The Heart of Marketing Podcast, John Gregory Olson of JGO Digital shares his expertise from the world of traditional marketing. He addresses how companies should ensure brand message is actually relevant to your target audience. That is one of the big marketing challenges facing mid-tier companies competing in the digital world today.
With his co-host Jayme Soulati, John dives into this topic with advice and tips for developing marketing communications that ring with relevance to customers. In this episode you will learn:
· How to set marketing goals that drive success
· How the “sales funnel” is different today
· How to create the right message at the right time
· Three keys to real-time/right-time marketing
· How to deliver value and win hearts with “self-serve” information
Plus, Jayme reveals her birthday coincides with Valentine’s Day, Heart Month, and the launch of The Heart of Marketing podcast. Want to wish her a happy birthday? Subscribe to our podcast!
You Subscribe, We Give
Did you know February is Heart Month? That’s right, a whole month dedicated to heart health awareness sponsored by The American Heart Association. We invite you to help us support them by simply subscribing to The Heart of Marketing podcast in the month of February. We will give $1 to The American Heart Association for the first 500 subscribers to our podcast. Help us reach the $500 mark! You subscribe. We give. Everybody wins.
Summary: Jayme Soulati is a Message Mapping Master, and John Gregory Olson interviews her for perspective on why a message map should be the first step a business takes to amplify a crystal-clear message to any audience.
The Heart Of Marketing Podcast
Message mapping is a wonderful tool born in the traditional days of media relations where Jayme Soulati plied her trade in Chicago’s public relations firms. When spokespeople were on the hot seat in front of journalists, their PR professionals developed a message map with clarified messaging about all aspects of a company.
Today, in this disrupted (see Episode 002) marketing arena where technology has businesses playing catch up, a message map is the foundation for communication to external audiences.
Even more, a message map synchronizes all parts of a company as well as the vision of company leadership on one platform. It enables a strengthened voice in social marketing, and it also ensures those in marketing know how to position the facts and the story.
John does a fantastic job keeping Jayme on track with his direct questions, and together the two hosts of the Heart of Marketing podcast keep listeners engaged.
On Jayme’s website, there’s a free e-book that details the process she uses during message mapping. During the show, she shares some of the steps about the how to, as well.
You Subscribe and We Give
In February, the official launch month of The Heart of Marketing Podcast, your subscription to the show means Jayme and John will donate $1 for each subscriber up to 500 new listeners. That contribution is going directly to The American Heart Association. Together we can make hearts more healthful with your subscription in February!
Episode 004: Business Blogging: The Heart of Your Content Strategy
Have you heard the rumors that business blogging is dead?
Maybe the disappointing level of engagement on your blog leads you to believe it’s true. In this episode Jayme and John are here to set the record straight.
What IS true is that a blog that lacks personality and original content won’t cut through the noise and clutter. It will lie dormant and undiscovered. But if you give it TLC with passion and heart, visitors and return traffic will come.
What is also true is that your business blog is the cornerstone of your social marketing strategy. It is an asset you own that gives you a platform for differentiating your brand, establishing your credibility, and connecting with customers and prospects.
Listen to the full episode for tips on:
· Starting with clear business objectives
· How to identify your target audience
· Telling a true brand story well
· And a whole lot more
Jayme Soulati and John Gregory Olson have been blogging since 2010. And they’ve been marketing consultants for much longer than that. They’ve helped companies of all sizes and from many industries develop and implement strategies for business blogs. Need help with yours? They are currently accepting clients. Send a message via email to find out how they can help you make a human connection with blog readers that converts them into loyal customers: firstname.lastname@example.org.
You Subscribe, We Give
The Heart Of Marketing launches officially in February 2015. When you subscribe in Heart Month, we will donate $1 per subscriber up to $500 to The American Heart Association. It’s our opportunity to say thank you for subscribing while we all give back together. It’s a win for all of us!
Our American Heart Association promo ends at the end of February.
Episode 002: Technology Disruption Is A Win In Heart Marketing
Dealing with a technology disruption in your business is not for the faint of heart. Neither is it cause for panic.
Jayme Soulati and John Gregory Olson discuss how ‘change comes bearing gifts’ and how you can turn a market disruption into a business opportunity. In this episode of The Heart of Marketing you will learn:
· What a full-scale industry disruption looks like
· How to know if a new technology will actually disrupt your business
· The single-most effective way to “plan” for a disruption to your business
· Three ways your company can respond to technology disruptions in your industry
· How building customer loyalty helps you weather the transition during a market disruption
Jayme shares her experience in dealing with ongoing disruption in her professional world of public relations. And John tells how a disruption in the office equipment industry changed the entire course of his career.
The heart of the matter is this: technology is a great leveler of opportunity in every market and for every company today. Listen to this episode for tips on how you can face change and come out on top.
You Subscribe, We Give
The launch of The Heart of Marketing podcast in February coincides with Heart Month. Help us support heart health awareness by subscribing to the podcast! Here’s how: we will give up to $500 to the American Heart Association – that’s $1 for the first 500 subscribers in February 2015. You subscribe. We give. Everybody wins.
You can always reach us for comments, questions, and topic suggestions for a future show.