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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Category: technology
Jan 5, 2016

No one can ignore the global success of Uber, the business model that put personal transportation into a tailspin. From unionized taxi services to governments, Uber put business competition into the hands of customers who had a need which Uber squarely met.

How about your business? Is it time to Uber-ize? If your traditional business model is feeling the pinch of disruption, that means you need to make some changes. Your customer is waiting for you to greet them at home -- make house calls, do something flashy, engage your customer on a different scale. You can do it, because these businesses did:

Glam Squad, Beauty At Your Service

The Real Real, Luxury Consignment Sales

And, these businesses need to:

Avon

Alan's Collision Center

Listen to this strategic episode of The Heart of Marketing where Jayme Soulati and John Gregory Olson look at marketing and business models and also explore why some work and some are poised to work.

Dec 29, 2015

Online community is all the rage, and no one really knows how it’s done unless you’re Rosemary O’Neill, co-founder and president of Social Strata, a company since 1998.

This remarkable executive who is always accessible online, in community, on the Interwebz, directing traffic, and planting seeds like a farmer, is our guest today on The Heart of Marketing. Jayme Soulati interviews with John Gregory Olson running sidebar. 

She is the consummate example of how a company president should behave. She gets to do that so well because she is a ‘designated extrovert.’

Rosemary brings so much value to the conversation and your brand, and we invite you to listen in to gain a few tips on:

  • Why renting space on LinkedIn or Facebook is not the best decision for your community-building effort
  • Why relationship is absolutely critical online, and you can use her actions as your example
  • How Hoop.la, the Software as a Service platform built and offered by Social Strata, will help your brand realize its dreams (do brands dream?)
  • Why you can get all the data you want and need to support your business objectives and why it is that you’re getting nothing from Facebook

Social Media Poster Girl
Rosemary has been planting seeds, sowing, reaping, and building relationships since we met on Twitter and IRL at Social Slam, the now defunct social media conference that our network’s celebrity Mark W. Schaefer ran a few years running. We had a total blast having an opportunity to bump shoulders with the future big wigs in the space.

I can honestly share that Rosemary O’Neill is one of those very special big wigs who is down-to-earth, does not have a large ego, is thoughtful and caring, and absolutely is accessible to you and your needs.

Follow Rosemary O’Neill at @rhogroupee, friend her on other social channels, and ask her for a demo of Hoop.la to launch your company’s community platform. Now that I’ve planted the seed, please help me make it grow because you cannot go wrong with what Rosemary and her team are offering up in the field of dreams.


Resources

KidsWithFoodAllergies.org -- This is an example of an organization using Hoop.la to build community

Social Strata Blog

About Hoop.la





            
            

Feb 2, 2015

Episode 002: Technology Disruption Is A Win In Heart Marketing

 

Dealing with a technology disruption in your business is not for the faint of heart. Neither is it cause for panic.

 

 

Jayme Soulati and John Gregory Olson discuss how ‘change comes bearing gifts’ and how you can turn a market disruption into a business opportunity. In this episode of The Heart of Marketing you will learn:

 

·         What a full-scale industry disruption looks like

·         How to know if a new technology will actually disrupt your business

·         The single-most effective way to “plan” for a disruption to your business

·         Three ways your company can respond to technology disruptions in your industry

·         How building customer loyalty helps you weather the transition during a market disruption

 

 

Jayme shares her experience in dealing with ongoing disruption in her professional world of public relations. And John tells how a disruption in the office equipment industry changed the entire course of his career.

 

 

The heart of the matter is this: technology is a great leveler of opportunity in every market and for every company today. Listen to this episode for tips on how you can face change and come out on top.

 

You Subscribe, We Give

 

The launch of The Heart of Marketing podcast in February coincides with Heart Month. Help us support heart health awareness by subscribing to the podcast! Here’s how: we will give up to $500 to the American Heart Association – that’s $1 for the first 500 subscribers in February 2015. You subscribe. We give. Everybody wins.

 

You can always reach us for comments, questions, and topic suggestions for a future show.

 

Contact: Jayme@Soulati.com

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