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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: March, 2015
Mar 31, 2015

In the Heart Of Marketing podcast with Jayme Soulati and John Gregory Olson, we customarily explore brands with heart. What that means is remarkable and extraordinary brands are where the heart beats.

John and Jayme have featured Taylor Swift in Episode 001 and a future episode about Starbucks is coming up. Today's episode is about Trader Joe's, a specialty grocer that delivers a heart experience to every consumer who shops there.

Branding With Heart

Trader Joe's lures customers to their family-operated stores with a monthly flyer of recipes, shopping lists and product descriptions that appeal. When shoppers enter the retail operation, it's the customer experience Trader Joes seeks to perfect. 

Not only are those who work there happy, they engage with shoppers in their Hawaiin-colored shirts, and there is friendliness throughout the team. When shoppers check out, there is genuine engagement in the check-out line, and customers leave with a positive feeling.

About The Cohosts

John Gregory Olson is a digital marketer with expertise in the corporate and agency worlds. He consultants with all sizes of companies to fix others' failed marketing programs. He is an award-winning blogger and expert content marketer.

Jayme Soulati is president of Soulati Media, Inc. and brings 30 years in public relations to blended marketing. She is an award-winning blogger and expert in social media marketing with an integrated marketing blend.

Mar 24, 2015

The Heart Of Marketing podcast continues with part three of its ‘how to blog’ series with John Gregory Olson and Jayme Soulati sharing years of expertise on headline writing and reader-optimized content.

The two digital marketers have been blogging for about five years each, and during that time they have become experts on establishing a solid business blog with all of the elements required to attract and retain readers.

Listen in today to this timeless episode that will lend you tips from the pros on how to energize your dead blog.

Blog EMTs
Jayme and John are Blog EMTs, emergency marketing technicians, who together can boost a dead blog from dormancy to energy. If you’d like an analysis of your company’s blog, please reach Jayme@Soulati.com

About the Hosts
Jayme Soulati is president of Soulati Media, Inc. She is a 30-year veteran of public relations with blended marketing added to the mix. She is a past president of the Publicity Club of Chicago.

John Gregory Olson is a digital marketer who rescues organizations from failed marketing. He applies decades of expertise from the corporate and agency worlds to fixing marketing challenges with digital, content, social, and direct engagement.

Resources

Readability rules for blogging like an A-lister on John Olson's blog
 
106 all-time great advertising headlines you can use to get more readers to your blog:

To get a free copy of her first book, ‘Writing With Verve On The Blogging Journey,’ email Jayme@Soulati.com with your address.

Mar 17, 2015

On April 21, 2015, Google is going to focus on websites that are not designed responsively. If you're not familiar whether your website is mobile friendly and responsive, you can check a Google webmaster tool, insert a domain and voila! Google will inform you if the site is responsive.

In this minicast of the Heart Of Marketing, Jayme Soulati and John Gregory Olson cohost on this current and highly relevant topic.

Responsive design for websites means a website will automagically re-size to the device screen people are using.

In addition to the looming April 21st deadline, Google is making changes on  Google+. Its third executive quit the channel, and Google is threatening to hack apart the channel into smaller parts.

Learn more in  Episode 013 of The Heart Of Marketing!

About the  Co-Hosts

John Olson is a digital marketer who rescues organizations from poor marketing. As an emergency marketing technician, he brings decades of expertise to help deliver measurable campaigns in marketing, planning, strategic writing, and execution.

Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is a professional blogger who blends core PR with marketing to execute content, social and digital marketing campaigns.

Resources

Read Jayme's latest blog post on Why Responsive Design is Marketing's Greatest Challenge.

Tap Google webmaster tools for mobile friendly websites here.

Mar 10, 2015

The Heart of Marketing podcast continues with episode 11, and this episode is the laughingest ever! Jayme Soulati and Authentic Blogging cracks herself up with Chinese casket humor and a story about a Las Vegas businessman trying to crack the funeral industry with imported caskets.

Once John Gregory Olson Content Ideas gets Jayme back on track, this episode actually sings with intense ideas for bloggers.

Jayme and John do a back and forth with tips on content styles, and throughout this episode each offers solid proof about why blogging is the true core of content marketing and social media marketing.

Jayme and John are both bloggers who write on marketing, PR, digital marketing, the Interent, and social media.

Series: 2 of 3 on blogging for your business

John Olson is a digital marketer and consultant for small-to-medium businesses. He has held positions in corporate marketing with Thomson Reuters and a variety of other companies.

Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She hails from Chicago's PR firms and delivers full-service blended marketing with a PR core.

Contact: Jayme@Soulati.com

 

 

Mar 3, 2015

Most business blogs die due to lack of time, resources and topic ideas. In this episode you will learn:

  • Benefit of developing a plan and writing for an audience
  • Steps to take to establish and editorial plan and advisory board
  • Best way to re-ignite a dead blog and why that’s important
  • Blogging workflow and guidelines to publish fresh content

So many businesses attempt to blog and then lose patience. Even in this era of content marketing clutter, a blog is still one of the most critical aspects of social marketing. It’s owned media, and it requires patience, attention, and consistency. Blogging is a journey and important to everyone’s business. You can build authority long term, and it will be a differentiator between businesses that do blog and those that don’t.

Along the way, a business that blogs consistently will see improvement as a brand, generate more inbound leads, boost engagement, and build community.

Both Jayme Soulati and John Gregory Olson have deep insight into blogging as they built their own blogs through sweat and tears (at least Jayme did) in 2009 and 2010. Both cohosts write about marketing, public relations, social marketing, and digital marketing. Jayme specializes often in message mapping as a topic.

To energize your blog, listen to Episode 10 of the Heart Of Marketing podcast.

Shout Out

Mark W. Schaefer writes a keen blog, and his piece on Feb. 16 is a must read. It's about 10 soul-grabbing brands doing content marketing without SEO.

About The CoHosts

Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is an award-winning blogger since 2010, and she delivers strategically blended marketing programs with core public relations, content, social marketing, and digital marketing. Follow her @Soulati.

John Gregory Olson is a B2B marketer and one of the top 52 content marketing influencers according to Onalytica in 2014. John specializes in a breadth of industries delivering highly strategic digital marketing campaigns that connect with customers to create sales. He is a consultant of more than 25 years and brings expertise from 3M, Thomson Reuters, and others. Find John at JGODigital.com or @DigitalJGO.

 

Contact

Jayme@Soulati.com

 

 

 

 

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