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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Category: message mapping
Mar 1, 2016

You've been hacked, now what?

Yes, it's inevitable. Your business will get hacked, whether solo, small, mid-sized, large, or largest. The Wall Street Journal published a story about Microsoft's new gazillion dollar cybersecurity center to fight off the hackers.

How are you going to manage your cybersecurity crisis?

This episode of The Heart of Marketing is really more about crisis communications and the preparation for an event much like a data breach. Jayme Soulati, that's me, is speaking to the Napa Valley Vintners to help wineries prepare for their response in event of a cybersecurity matter.

Regardless of which industry in which you play and work, cybersecurity doesn't care. Hackers will take you down if you lack secure passwords, have not updated your software, don't have firewalls, do not have security plugins, do not encrypt your data, and don't know what your third-party vendors do for security.

Once the crisis hits, and it will, how will you respond? A message map is number one, but there are also other basics like control your message, develop owned media with approved messages, stay calm and be accessible.

Listen to our episode with John Gregory Olson and Jayme Soulati and see if we can teach you a few tips on responding during a crisis. It doesn't matter if it's cybersecurity or not; you can use what you hear for whichever matter you're managing.

May 29, 2015

Data breaches, cyber security, hacks affect the simplest of email accounts to the most complex national corporations and organizations with thousands affected. What plan do you have in place to manage messaging during a data breach?

My name is Jayme Soulati, and recently I was invited to panel speak at the American Bar Association Business Leaders Section in Chicago. I joined a panel of my peers in cyber forensics, risk insurance, and law to discuss preparations for data breach and security for cyber attack.

In this epiosode of the Heart Of Marketing podcast, John Gregory Olson of JGO Digital and I discuss steps to take in advance of a cyber attack. One message mapping tool I share helps align executives and leadership so messages are cohesive.

You can download that messaging template right here and use it in your preparations to guide you through steps to take when communicating a crisis such as a data breach. In fact, the tool is good for a variety of other crisis communications matters, too; not just a cyber attack.

Learn the steps you must take to prepare for a crisis before it happens. Get an action plan for messaging that will protect your brand reputation and keep the trust of customers.

Resources

Data Breach Messaging Tool

Message Mapping E-Book

Feb 6, 2015

Summary:  Jayme Soulati is a Message Mapping Master, and John Gregory Olson interviews her for perspective on why a message map should be the first step a business takes to amplify a crystal-clear message to any audience.

The Heart Of Marketing Podcast

Message mapping is a wonderful tool born in the traditional days of media relations where Jayme Soulati plied her trade in Chicago’s public relations firms. When spokespeople were on the hot seat in front of journalists, their PR professionals developed a message map with clarified messaging about all aspects of a company.

Today, in this disrupted (see Episode 002) marketing arena where technology has businesses playing catch up, a message map is the foundation for communication to external audiences.

Even more, a message map synchronizes all parts of a company as well as the vision of company leadership on one platform. It enables a strengthened voice in social marketing, and it also ensures those in marketing know how to position the facts and the story.

John does a fantastic job keeping Jayme on track with his direct questions, and together the two hosts of the Heart of Marketing podcast keep listeners engaged.

Free e-Book

On Jayme’s website, there’s a free e-book that details the process she uses during message mapping. During the show, she shares some of the steps about the how to, as well.

You Subscribe and We Give

In February, the official launch month of The Heart of Marketing Podcast, your subscription to the show means Jayme and John will donate $1 for each subscriber up to 500 new listeners. That contribution is going directly to The American Heart Association. Together we can make hearts more healthful with your subscription in February!

Contact: Jayme@Soulati.com

 

 

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