Info

The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
RSS Feed Subscribe in iTunes
The Heart Of Marketing
2017
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: November, 2015
Nov 30, 2015

How do brands survive today to reach customers and prospects? Think about your own brand and how consistently it engages on social media channels. Are you established in business long enough to remember the days of yore when traditional marketing and media were the recipe for success?

It may very well be that social media is already waning. Look at all the daily changes on YouTube with its new subscriber offering, Facebook (all the time), Twitter trying to be profitable, and G+ (on its way out the door).

When you listen to the classic Ted talk by Simon Sinek in 2009, you are reminded that 'people buy why.' Brands are brands because people are curious, they want to be at the front of the pack, they want a relationship, and they want to be loyal. That's human behavior.

If social media died, well, you're going to need to listen to The Heart Of The Matter at the end of the show to see what you might do when it dies, as we knew it.

And, Jayme summarizes it neatly -- it's not what if, it's when. Join us, John Gregory Olson and Jayme on another episode of The Heart Of Marketing.

Shout Out
Shakirah Dawud, Deliberate Ink
Simon Sinek, Start With Why

Nov 24, 2015

No one has ever accused marketers of being liars, until you read the book, ‘Evolve, Marketing (as we know it) is Doomed,’ by Hessie Jones and Daniel Newman.

In this guest appearance by Hessie, CEO of ArCompany in Toronto, Jayme Soulati quizzes Hessie to get to the bottom of whether marketers are liars, or not. It's an intriguing question with an even-more intriguing answer.

Throughout the discussion, Hessie shares her keen insights from her breadth of experience in the corporate world circling around data analytics and marketing. Using the knowledge of those who contributed to her book, Hessie brings a perspective to the show about what's actually happening in marketing today.

Together, Jayme and Hessie share food for thought on the future and evolution of marketing in its current state of disruption. Listen to the end in the Heart of the Matter when John Gregory Olson chimes in to add his thoughts, too.

Buy Hessie Jones's Book, Evolve

Buy Hessie Jones and Daniel J. Newman's Book right here, 'Evolve, Marketing As We Know It Is Doomed'

Episode Highlights

•    Why marketers can certainly be considered liars
•    Insights into the millennial think tank with several takeaways
•    A sense of where we are today; can you say ‘bubble?’
•    Two examples of companies doing marketing well
•    Essential tips for daily marketing practice

About Hessie Jones

As a seasoned digital strategist, Hessie Jones continues to challenge the notion of complacency. With extensive experience in technology including start-ups, banking, advertising and social media, Hessie has held management positions at Yahoo!, Citi, ONE Advertising and Aegis Media.Hessie is the author of EVOLVE: Marketing (as we know it) is Doomed!

As an active writer for Switch & Shift, SAP, Talent Culture, Huffington Post, and Steamfeed, Hessie is a purveyor for understanding and adapting to change: in marketing practices, in communication, in understanding the evolving consumer mindset and behavior. Currently, Hessie is the Founder of ArCompany, helping companies realize the value of social intelligence and its impact on the inevitable next level of social business. She’s also a cellist, MBA guest lecturer, wife and hockey mom.

Nov 17, 2015

In this episode of The Heart Of Marketing, John Gregory Olson and Jayme Soulati do the volley dance and share tips back and forth about social media marketing. It’s their attempt to rescue marketers’ image from Episode 045 ‘Did Marketers Kill Social Media?’

Hat tip to Jayson deMers who writes on Forbes who is the king of listicles and is crushing it with his content. We were both inspired by a blog post he wrote on 100 Social Media Marketing Tips, although we didn't copy or steal; we just got ideas…OK, Jason?

Here’s a bit about what you will hear in this episode:

  • Why social media goals are still important
  • Frequency of posts and quality of followers
  • How you can influence your brand
  • Who are you on social media and how can you improve presentation
  • What happens if you burn out?
  • More so, what happens if Twitter disappears?

    Resources

    Mark W. Schaefer’ blog with guest author Kerry Gorgone speaking about legal implications with hashtags
    Shonali Burke, who is the consummate PR maven, checking opt-in tools for  The Social PR Launchpad
Nov 10, 2015

Episode 046 of The Heart of Marketing is a ton of fun at the top, and you'll see how when Jayme Soulati chastises John Gregory Olson for knowing absolutely nothing about The Bachelor series. (Well, why would he when he's a happily married guy?)

That said, The Bachelor is banging it up in social media and leveraging its brand for its 20th season. We take you down the road of reality shows where we (embarrassingly) cannot recall the names of the most popular.

While we kick it up and share how and why the social media experience matters to The Bachelor, we'll take you back to full circle and why this story has implications for your business, too.

This episode may seem frivolous at the onset, but listen to the end, and you'll get some solid tips for your own social media experience with customers.

Takeaways of Episode 046

  • How much should your audience help you create future strategy?
  • Are reality shows really smarter than they appear?
  • Using Twitter to influence marketing
Nov 3, 2015

Marketers can't leave well enough alone, can they? We consumers (ahem, disclaimer, John and Jayme are marketers) used to have an uninterrupted experience on Facebook until all those ads and cookies put junk in our stream.

Then Twitter decided to go IPO and attempt to monetize and create an easier user experience with changes to character limits and more. There's a buy button on Pinterest, and Google+ is wondering just how to keep that channel alive and well.

Maybe we should agree it's the social media channels themselves that killed the social media user experience, eh? Maybe not. Marketers at each social media channel are sitting in planning sessions trying to determine how to make a buck.

What does all this have to do with the social media user experience? And, how does that affect the mid-tier company? How about the service business?

Takeaways from Episode 045

  • Social media is not a push exercise, Marketer!
  • Should your company marketing strategy rely on social media?
  • Marketers lost control of the social media experience; what they're doing to regain the upper hand.

P.S. Episode21 is our most popular and we don't know why. Pros and Cons of Specialist v Generalist.

Books We Recommend
'Jab, Jab, Jab, Right Hook, How to Tell Your Story in a Noisy Social World' by Gary Vaynerchuk

1