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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: December, 2015
Dec 29, 2015

Online community is all the rage, and no one really knows how it’s done unless you’re Rosemary O’Neill, co-founder and president of Social Strata, a company since 1998.

This remarkable executive who is always accessible online, in community, on the Interwebz, directing traffic, and planting seeds like a farmer, is our guest today on The Heart of Marketing. Jayme Soulati interviews with John Gregory Olson running sidebar. 

She is the consummate example of how a company president should behave. She gets to do that so well because she is a ‘designated extrovert.’

Rosemary brings so much value to the conversation and your brand, and we invite you to listen in to gain a few tips on:

  • Why renting space on LinkedIn or Facebook is not the best decision for your community-building effort
  • Why relationship is absolutely critical online, and you can use her actions as your example
  • How Hoop.la, the Software as a Service platform built and offered by Social Strata, will help your brand realize its dreams (do brands dream?)
  • Why you can get all the data you want and need to support your business objectives and why it is that you’re getting nothing from Facebook

Social Media Poster Girl
Rosemary has been planting seeds, sowing, reaping, and building relationships since we met on Twitter and IRL at Social Slam, the now defunct social media conference that our network’s celebrity Mark W. Schaefer ran a few years running. We had a total blast having an opportunity to bump shoulders with the future big wigs in the space.

I can honestly share that Rosemary O’Neill is one of those very special big wigs who is down-to-earth, does not have a large ego, is thoughtful and caring, and absolutely is accessible to you and your needs.

Follow Rosemary O’Neill at @rhogroupee, friend her on other social channels, and ask her for a demo of Hoop.la to launch your company’s community platform. Now that I’ve planted the seed, please help me make it grow because you cannot go wrong with what Rosemary and her team are offering up in the field of dreams.


Resources

KidsWithFoodAllergies.org -- This is an example of an organization using Hoop.la to build community

Social Strata Blog

About Hoop.la





            
            

Dec 22, 2015

Culture and fear erode brand loyalty among consumers, and that means businesses need to be more nimble to morph with the changes.

Jayme Soulati believes 2016 to be The Year of Fear, and why do you think that is?

There are too many tumultuous market indicators pointing toward a rocky year.

The world is truly at war, and it causes concern among companies and customers alike.

The sentiment and perspective of consumers and consumer behavior, econometrically speaking (look for that word early on on the show!) are in the dumps.

So, what's a company to do?

In this episode of the Heart of Marketing podcast, John Gregory Olson introduces the 5 Pillars of Heart Marketing. It's the new philosophy to live by, so do take a listen and incorporate a few into your business!

Resources

Billy Delaney's Fresh-Oil podcast with Jayme Soulati

Marketing Predictions In the Year of Fear 2016

 

Dec 15, 2015

Our subject matter expert for today’s show is John Nemo, author of five books and former Associated Press reporter who has written for 150 publications throughout his esteemed career. John is an expert on LinkedIn, and in this show, he acts like he’s at a hootenanny raising the barn and kicking it up. You’ll like what you hear and laugh with John’s sense of humor, too.

John Gregory Olson, co-host of The Heart of Marketing, asks some direct and good questions (according to the other John), and what you hear is John’s (the other John) expertise about using LinkedIn for connections, business development and earning the sale.

We are not going to give away the store here, because you’ll need to listen. What we will tell you is this, though – no one should expect that they have the right to intrude on LinkedIn until they earn it. LinkedIn is similar to any of the social channels – you need to build the relationship and share something of value.

If you want to publish on LinkedIn, you can and should, but ensure it bears weight and isn’t just bragging. LinkedIn is growing daily with 400 million members from nearly every country in the world. With its purchase of Lynda.com, the platform is seeking to be the number-one resource for companies and those seeking to use it for how-to, business development, networking, recruiting, and more.

We love John Nemo, and we appreciate him coming to our show; thanks, John!

 

Dec 8, 2015

We did it! We reached our 50th episode, thanks to all of YOU! For some reason, turning 50 is a really big deal, even in life when you hit that 'halfway mark.'

The Heart of Marketing was launched Feb. 1, 2015, and we have consistently posted an episode once weekly since then. It has been a wonderful experience, and John Gregory Olson and Jayme Soulati thank you for listening and keeping us going.

A Walk Down Memory Lane

John puts his amazing talents together with sound clips and shares a big surprise with Jayme from Episode 000. Jayme twists it all up and please listen to laugh with us both!!

We wonder why Episode 021 is our most popular about 'Generalists vs. Specialists,' and we continue to ask our listeners to tell us. Maybe our wonderment keeps this episode the highest because we keep wondering!

Jayme really likes the episode with IKEA when she talks about the new rules of media relations oriented to veggie balls!

John loves to share the laughs with the episode on Chinese caskets with another clip.

Please listen as we reminisce and share our fond recollections about how we launched the podcast, what makes us laugh (and bathroom humor is also included)!

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