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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Category: general
Mar 14, 2017

When Kembrel Jones joined the University of Pennsylvania's Wharton School of Business in 2008 as the new dean of students, he was charged with "lightening things up" at the stodgy elite business school.

Essentially, the campus was a dull and boring place. The students weren't showing enough school pride, and there weren't enough programs to keep them happy.

Administrators were actually peering down the road into the future knowing that alumni giving looked pretty bleak. Without happiness on campus, wallets would stay closed after graduation.

Then along cam Kembrel Jones to bring in the champagne, open his heart and cell phone to 1,700 MBA students and to create a big, happy family.

In this episode of The Heart of Marketing, John Gregory Olson and Jayme Soulati launch the happiness series with this short piece on what Mr. Jones saw and did to change up the attitude on the Wharton School campus.

Listen in and then take an introspective look at your own business and see if your team is happy. If not, then you're going to take away some solid tips on how to create an atmosphere built on smiles.

You Might Like

Bloomberg Businessweek "Dean of Happiness"

Feb 21, 2017

Cultivate love? It's not an esoteric thing, and we can honestly say so because we swiped that phrase directly from Fast Company. We owe this podder to our favorite business publication for giving us this idea for an episode.

How Brands Cultivate Love

In the Fast Company story, three brands were interviewed. On today's show, we talk about two of them -- Casper and Soul Cycle. And, John Gregory Olson, co-host, shares his favorite story about Dutch Bros. cultivating love for its brand, too.

When you listen, and it doesn't matter how large your brand truly is, you can get basic heart core ideas for how your brand can cultivate love every day with all of your audiences.

Maybe you've heard of Casper? The mattress company you buy online from? Its website is extraordinary with such transparency and reviews flowing in by the day. It has a majority of 5-star reviews and tons of YouTube videos documenting the unpacking procedure. How does Casper cultivate love for its disruptive brand? You gotta take a listen to find out!

On the other side of sleep is exercise. Soul Cycle is all about the customer engagement and giving fitness instructors freedom within framework. We love that. The entrepreneurial spirit squared; each experience on the spinning cycle is different, up to the fitness instructor yet still conforming to company values.

There's a ton of discussion, too, about company values, so when you listen do recall the values you put on your employees and the heart core of your company, too.

This is The Heart of Marketing with Jayme Soulati and John Gregory Olson.

Dec 8, 2015

We did it! We reached our 50th episode, thanks to all of YOU! For some reason, turning 50 is a really big deal, even in life when you hit that 'halfway mark.'

The Heart of Marketing was launched Feb. 1, 2015, and we have consistently posted an episode once weekly since then. It has been a wonderful experience, and John Gregory Olson and Jayme Soulati thank you for listening and keeping us going.

A Walk Down Memory Lane

John puts his amazing talents together with sound clips and shares a big surprise with Jayme from Episode 000. Jayme twists it all up and please listen to laugh with us both!!

We wonder why Episode 021 is our most popular about 'Generalists vs. Specialists,' and we continue to ask our listeners to tell us. Maybe our wonderment keeps this episode the highest because we keep wondering!

Jayme really likes the episode with IKEA when she talks about the new rules of media relations oriented to veggie balls!

John loves to share the laughs with the episode on Chinese caskets with another clip.

Please listen as we reminisce and share our fond recollections about how we launched the podcast, what makes us laugh (and bathroom humor is also included)!

Sep 1, 2015

The Heart Of Marketing is not only a podcast but a nascent brand. John Gregory Olson and I (Jayme Soulati) have big plans. We want to be a place where marketers can come to find content, tips, products, and services.

To get there from where we launched in February 2015, exactly seven months ago with more than 9,000 downloads of our 35 podcast episodes (milestone!), we knew we needed help.

Our virtual startup needed a summer intern, and in this episode we speak with Claire Freier, a Hillsdale College in Michigan junior. She shares her internship experience with The Heart Of Marketing's John Olson, and I jump in at the back of the interview with my thoughts on the experience, too.

Why Hire An Intern
Having an intern is no piece of cake. In fact, it's more like sauerkraut and cake with some sour and sweet all mixed together. We loved having Claire on board; she made us get organized and communicate better. And, we were a true team with weekly meetings and deadlines. And, when all good things came to an end and we sent Claire back to school, John and I shed crocodile tears at our loss.

We made Claire write things she never knew existed. In fact, she's written a chapter for our upcoming book on internships, very much inspired by her being with The Heart Of Marketing virtual startup brand.

Listen in and hear more from Claire; she's one smart cookie with some lemon mixed in.

Contact Us!

Claire Freier can be reached @clairelynn223

Jayme Soulati can be reached @Soulati

John Gregory Olson can be reached @digitaljgo

May 19, 2015

I am a generalist from my Chicago PR agency days and that means I tapped a variety of clients across industries rather than specializing in one vertical market. My cohost, John Gregory Olson, is also a generalist.

Together, we are marketing blenders (like that Ninja you own). We add a bunch of disciplines to our core knowledge and mix it all up. But, that's not our fault. It's the fault of marketing disruption! See Episode 2 of the Heart of Marketing (when we were just getting our feet wet).

I am Jayme Soulati, president of Soulati Media, Inc. John, my esteemed colleague, heads up JGO Digital, and in this episode of the Heart Of Marketing podcast, we do the customary banter and chuckle around a topic that is rather serious.

Should you hire a generalist or a specialist in your business? Which one is the best move? Is there a pro and con or in and out of either or both?

I, naturally, have an opinion and it's neither here nor there (LOL). Seriously, these days when you're vetting a candidate and looking at the gaps in your marketing competency, it's critical to know what and whom to hire.

Listen in today and here what John and I have to say about the decision that's best for you.

Resources

Shout out to my pal, Gini Dietrich of Arment-Dietrich and author of Marketing In The Round and Spin Sucks. Her first book is about breaking down the silos, and we reference that aspect of business in this episode.

Episode 2 Technology Disruption; just in case you want to see how the podcast used to be back in the earliest episodes!

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