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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Category: content marketing
Mar 6, 2017

Ever wonder whether you should write a book and if that's a good idea?

In this mini (we try to make it a shortie), John Gregory Olson and Jayme Soulati share some solid reasons why you ought to write a book for instant cred, the experience, and the knowledge that it could lead to, well, leads.

Because Amazon Createspace has made it easier to self-publish a book, many are doing just that, but the work isn't done when that book is hot off the press.

Book marketing is the most important aspect of your book and the most challenging. Because there are so many titles nowadays, you need to ensure your book resonates with someone about something.

Once the book comes off the printer, perhaps you want to use Braughler Books (Jayme Soulati used David Braughler twice already), then what are you going to do?

We have one idea! Run and get your copy of Mark W. Schaefer's book, "Known."

The craziest thing about that book? We probably mention it about 10 times on this show because Mark took the best word ever for the title of his new book (which he hinted about in episode 100 on The Heart of Marketing).

Mostly, we laugh and banter A LOT in this episode, but, promise, you will learn several tips about to book or not to book!

 

Oct 18, 2016

That title is not really link bait because in this episode of The Heart of Marketing Jayme Soulati does speak about developing and writing a 10-minute presentation for an actual panel at SMI-Dayton, a new social media conference held in October 2016.

When creating engaging and inspired content, it's important to remember the following tips:

1. Listen to the podcast (because it's a shortie as begets the length of the presentation Jayme developed).
2. Create a story, and that's what John Gregory Olson liked about what Jayme did for her presentation titled, "First Comes Love."
3. Write in your head because most really good writers are always multi-tasking in their heads while in the shower, on a hike, working out, driving, etc.
4. Find your heart core from which your story and creativity emanate
5. Listen to the podcast (LOL)

Jayme gives more tips in this episode, and if you'd like to see a copy of her presentation deck, you can do so on LinkedIn, SlideShare and The Heart of Marketing website, too.

We also want to shout out to Michelle Mazur who was interviewed by Jayme in a previous episode. Michelle is a professional speaking coach, and she's got a few books and courses to help you become a better speaker.

In the past, we did do a very popular episode on SlideShare, and we invite you to take a listen to it; it's evergreen.

Thanks for listening!

Apr 5, 2016

   

Measuring the success of social media and content marketing is the Holy Grail; make that the illusive Holy Grail. Some do it extremely well, while others suffer attempting to put ROI against a content strategy.

The C-suite seems to ask for ROI against everything done within a company and that often comes without regard for the softer side of marketing (often called public relations).

In this episode of The Heart of Marketing, John Gregory Olson, the extraordinary producer of our show, and me (Jayme Soulati) wax and wane about what ROI means to content marketing and overall strategy.

This episode is my new epic favorite. I am so impressed with our topic as we cover:

1. Why ROI is not always the first best practice to put in place for content marketing

2. The empowered consumer and her control over the marketing funnel and sales decisions

3. Which metrics to put in place all the time that influence ROI

4. Why brands are failing in content marketing by attaching ROI to content

You Might Like:

Do take a look at Episode 2 on The Heart of Marketing where we address marketing ROI!

Adrienne Smith was our featured guest on Go for Heart -- 02; she's the consummate community builder and engagement professional.

 

 

Oct 6, 2015

This is a fast-paced episode of The Heart Of Marketing where John Gregory Olson and Jayme Soulati spend more time trying to outdo one another's sound bites along with huge laughter. (You be the judge, did John get the best of Jayme in this one?)

Episode 41 is loaded. There's real value here for anyone interested in learning more about content sharing tools. When you live online as we do, the more you share, the more you're noticed and grow your brand. To share the content you desire most and that fits your specialty, there are a handful of tools you should know about.

In this episode, you'll get the skinny on about 10 social sharing tools that Jayme and John use every day, and there will be many more tossed out for your consideration. We do our periodic volley (with giggles, and Jayme wins out over John, as usual) to share as many tools we recommend as possible in our 30 minute show.

Resources

Be sure to check out John Olson's Digital Marketing Weekly on Scoop.it right here!

PicPresents is a resource providing a list of other content sharing tools.

You'll hear about these and more in this value-add episode:

 

Jun 9, 2015

This has to be one of my most favorite episodes.

Here on the Heart Of Marketing podcast, John Gregory Olson and I (Jayme Soulati) laugh our way through tips for your quality content. The impetus for this episode was  an interview in the Wall Street Journal with the CEO of Vox Media. Vox is 'redefining the modern media company by empowering the smartest digital voices with the technology to create and distribute premium content.'

In addition to the way Vox is disrupting content with the consumer in mind, John mentioned Jay Bear's latest book, "Youtility."

Still more examples and tips are included from my auto body repair client and the success I had with Google SEO, keywords and content marketing.

Marketing is turned upside down and brands now need to find new ways to entice a customer to stick around and be loyal.

Your quality content has to be more than just words; it needs to be experiential. Please tune in today or save this episode as a reference in the future because the tips we give are evergreen.

Resources

Experiences, The Seventh Era of Marketing, Robert Rose

Youtility, Jay Baer

Message Mapping: Why You Need It and How To Do It, Jayme Soulati

And, by the way? I have to honestly say John gets a huge laugh track in this episode...wait for it! Very cute. 

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