Info

The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
RSS Feed Subscribe in iTunes
The Heart Of Marketing
2017
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Category: go for heart
Jan 24, 2017

This episode has a ton of casual banter that truly gets relevant to the topic today. John Gregory Olson is an incredible writer with a style and tone that is unique, special and engaging.

Co-host Jayme Soulati has always known this about John, and she's consistently nudged him to consider becoming an author.

After two full years of The Heart of Marketing, publishing weekly without skipping a beat, John Gregory Olson has finally agreed that becoming an author is where he wants to be and go.

We talk about that decision, the podcasting journey, and Jayme asks the questions that provoke John into sharing why this podcast has made him a better writer. In addition, John shares insight into why he will be that author although marketing books are a dime a dozen these days.

This is more an escape from our usual fare, but it brings more inside perspective of your co-hosts on The Heart of Marketing.

May 26, 2016

Today's special edition of The Heart of Marketing Go for Heart program includes Mr. Neal Kielar, owner and creative director at MidModMen+friends, a St. Paul, MN retailer of restored and modern home furnishings.

The award-winning store takes a fresh approach to retailing based on consistent quality of goods, everyday attainability, authentic customer interaction, and social and physical community.

Neal has parlayed his 30 years in brand and content marketing with some of the biggest brands in a variety of industries into his mid-century modern retail operation that puts customer experience and quality first.

Neal shares some of his secrets to keep customers coming back, not to mention is quite modest of the awards his business has won for its value, passion for furniture, approach to creativity in business, and more:

  • Instagram has been a favorite channel of MidModMen as Neal's business is visual, of course
  • Customer conversation fuels creativity; the more knowledge from the customer, the more ideas for new finds and staging
  • Storytelling is just normal, and because of Neal's decades-long career in branding, the stories about piece restoration and the back story on its history are helpful in creating a spark of interest in customers.

Take a listen as John Gregory Olson interviews Neal Kielar of MidModMen+friends. You will learn just how cool furniture can be.

Resources

Website https://midmodmen.com/

Facebook Page https://www.facebook.com/MidModMen/

Instagram https://www.instagram.com/midmodmen/

 

Mar 16, 2016

Our guest today on the The Heart of Marketing 'Go for Heart' special edition is a genuine and natural heart marketer. Ms. Adrienne Smith joins us with her delightful Southern Belle drawl and her blogging intellect that puts community and connections first. Connect with her on Twitter, and her natural gratitude will invite you in. 

There is no other blog on the 'sphere with a comment section so alive and well. When you visit AdrienneSmith.net, you'll find the love everywhere and especially in the oodles of comments she gets and answers daily.

Why is that?

Simply put, Adrienne is the consummate relationship builder. She treats everyone with genuine appreciation and gratitude. Even on Twitter when she thanks someone for sharing material, her gratitude shines through, naturally.

We are also grateful that Adrienne joined us to share her heartful story. We invited her here because she embodies the 5 Pillars of Heart Marketing -- helpfulness being one.

When you listen to Adrienne, you will learn from her tips, appreciate her course, get to work building your own blog community and develop a heart core that people automatically gravitate towards. Adrienne isn't stilted; she isn't phony; she's the real deal, and it's our pleasure to introduce Adrienne Smith to you. 

Feb 10, 2016

Today marks the first edition in our new Go for Heart program in which John Gregory Olson and Jayme Soulati feature heart stories from marketers making connections with customers.

What sets Katie Kiyo of Big Hug, LLC in Detroit apart from peers in her space is her natural desire to build an enduring relationship with her clients. She welcomes any complaint as a gift, and she gets very few, but it's how she handles them that differentiate her.

Big Hug, two powerful words that honor the gift giver and gift recipient, puts special touches on every gift that flows through the company. Katie, a former advertising executive, ensures that she stays fully connected to her clients. She listens to what they want and strives to create more innovative gifts to honor people and pets.

The Go for Heart program seeks heart stories like Katie's. The program launched to commemorate the first anniversary of the Heart of Marketing podcast and to recognize marketers and entrepreneurs in small-to-medium enterprises who deliver heartful marketing every day.

To submit your heart story, please visit http://getheartmarketing.com/go-for-heart-program.

Feb 2, 2016

Congratulations to The Heart of Marketing with Jayme Soulati and John Gregory Olson! We are officially one-year-old, and to celebrate our milestone, we're announcing today our brand new...wait for it...Go For Heart Program!

The Go For Heart Program

We realized along the way as we perused 'podder' (that's podcast fodder) to create content for our episodes that rarely do we see the good in marketing. We're aware of the crises, the mishaps, the negatives, and problem solving that goes on in the boardroom with little positive fanfare.

Our Go For Heart program is about those marketers who are delivering value, engaging with customers in a heartful way, and adhering to the 5 Pillars of Heart Marketing that John and Jayme created.

We want to find the daily goodness and really positive heart stories to share with our listeners, and to do so, we need your help. While this program celebrates our anniversary, it also celebrates you, your client, your volunteer organization, your community, your small business, and more.

When you head over to the Go For Heart Program on our website (right here), you'll see more detail about what we'd like from you. Complete the form on the page with your idea and your heart story will be considered.

We want to give back and recognize marketers who attack the day with heart and deliver results with positive flair. Will you help us celebrate our one-year-anniversary and help us grow beyond, too?

You can always send an email to us, as well, because we're never disconnected.

John Gregory Olson -- john@jgodigital.com

Jayme Soulati -- jayme@soulati.com

GO FOR HEART!

1