Info

The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
RSS Feed Subscribe in iTunes
The Heart Of Marketing
2017
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: March, 2017
Mar 28, 2017

She's the official Ambassador of Happiness with a Circle R after that, and we're so delighted to have Maura Sweeney on the show today. She rounds out the third episode in The Happiness Series on The Heart of Marketing, and what a way to finish...or start your happiness journey.

Maura shares way too much sensory overload, so trust me when I tell you (this is Jayme Soulati with John Gregory Olson) that you're highly likely to listen to this episode twice. I've now listened to it four times, and I'm hearing things for the first time from expert-on-happiness-as-a-core-lifestyle Maura Sweeney.

So many people experience life with a negative vibe. Is that a choice? Maura says it is. We all have the opportunity to live positive and with mindfulness about being happier. It is a practice that when exercised provides a balance of spirit, heart core, and positivity that leads us and others around us to feel light and free.

Maura Sweeney has a variety of resources she shares on her website that you can tap into. We'd like to plug you into the Ambassador or Happiness today and every day:

Maura4U.com
Tweet with Maura here
Listen to Maura Sweeney's podcast here
Read and purchase her books
Hire Maura for a keynote presentation

Thank you, Maura for being our guest today! We heart you!

And, You Might Like our Happiness Series:

Are You Happy?

Dean of Happiness at the Wharton School

Mar 22, 2017

We're in the second episode of The Happiness Series, and today John Gregory Olson and Jayme Soulati are discussing the definition of happiness.

When you experience life at home, in the workplace or buzzing around the world, how do you comport your emotions? Laughter, mindfulness and happiness do contribute to a more healthful life.

The Harvard Business Review did a cover story on 'The Value of Happiness, How Employee Well-Being Drives Profits," in January-February 2012. It also commissioned a happiness study, and we reference many of the findings in the study within this episode.

So, as you experience life, some of what we mention today may help you take an inward look at your happiness quotient. And, if you're a leader in business, are you giving your star achievers a goal to accomplish?

The values happiness bring are powerful especially in the workplace. There are wonderful tips today that may make you regard people's emotions differently.

This is The Heart of Marketing.

Mar 14, 2017

When Kembrel Jones joined the University of Pennsylvania's Wharton School of Business in 2008 as the new dean of students, he was charged with "lightening things up" at the stodgy elite business school.

Essentially, the campus was a dull and boring place. The students weren't showing enough school pride, and there weren't enough programs to keep them happy.

Administrators were actually peering down the road into the future knowing that alumni giving looked pretty bleak. Without happiness on campus, wallets would stay closed after graduation.

Then along cam Kembrel Jones to bring in the champagne, open his heart and cell phone to 1,700 MBA students and to create a big, happy family.

In this episode of The Heart of Marketing, John Gregory Olson and Jayme Soulati launch the happiness series with this short piece on what Mr. Jones saw and did to change up the attitude on the Wharton School campus.

Listen in and then take an introspective look at your own business and see if your team is happy. If not, then you're going to take away some solid tips on how to create an atmosphere built on smiles.

You Might Like

Bloomberg Businessweek "Dean of Happiness"

Mar 6, 2017

Ever wonder whether you should write a book and if that's a good idea?

In this mini (we try to make it a shortie), John Gregory Olson and Jayme Soulati share some solid reasons why you ought to write a book for instant cred, the experience, and the knowledge that it could lead to, well, leads.

Because Amazon Createspace has made it easier to self-publish a book, many are doing just that, but the work isn't done when that book is hot off the press.

Book marketing is the most important aspect of your book and the most challenging. Because there are so many titles nowadays, you need to ensure your book resonates with someone about something.

Once the book comes off the printer, perhaps you want to use Braughler Books (Jayme Soulati used David Braughler twice already), then what are you going to do?

We have one idea! Run and get your copy of Mark W. Schaefer's book, "Known."

The craziest thing about that book? We probably mention it about 10 times on this show because Mark took the best word ever for the title of his new book (which he hinted about in episode 100 on The Heart of Marketing).

Mostly, we laugh and banter A LOT in this episode, but, promise, you will learn several tips about to book or not to book!

 

1