She's the official Ambassador of Happiness with a Circle R after that, and we're so delighted to have Maura Sweeney on the show today. She rounds out the third episode in The Happiness Series on The Heart of Marketing, and what a way to finish...or start your happiness journey.
Maura shares way too much sensory overload, so trust me when I tell you (this is Jayme Soulati with John Gregory Olson) that you're highly likely to listen to this episode twice. I've now listened to it four times, and I'm hearing things for the first time from expert-on-happiness-as-a-core-lifestyle Maura Sweeney.
So many people experience life with a negative vibe. Is that a choice? Maura says it is. We all have the opportunity to live positive and with mindfulness about being happier. It is a practice that when exercised provides a balance of spirit, heart core, and positivity that leads us and others around us to feel light and free.
Maura Sweeney has a variety of resources she shares on her website that you can tap into. We'd like to plug you into the Ambassador or Happiness today and every day:
Tweet with Maura here
Listen to Maura Sweeney's podcast here
Read and purchase her books
Hire Maura for a keynote presentation
Thank you, Maura for being our guest today! We heart you!
And, You Might Like our Happiness Series:
When you experience life at home, in the workplace or buzzing around the world, how do you comport your emotions? Laughter, mindfulness and happiness do contribute to a more healthful life.
The Harvard Business Review did a cover story on 'The Value of Happiness, How Employee Well-Being Drives Profits," in January-February 2012. It also commissioned a happiness study, and we reference many of the findings in the study within this episode.
So, as you experience life, some of what we mention today may help you take an inward look at your happiness quotient. And, if you're a leader in business, are you giving your star achievers a goal to accomplish?
The values happiness bring are powerful especially in the workplace. There are wonderful tips today that may make you regard people's emotions differently.
This is The Heart of Marketing.
When Kembrel Jones joined the University of Pennsylvania's Wharton School of Business in 2008 as the new dean of students, he was charged with "lightening things up" at the stodgy elite business school.
Essentially, the campus was a dull and boring place. The students weren't showing enough school pride, and there weren't enough programs to keep them happy.
Administrators were actually peering down the road into the future knowing that alumni giving looked pretty bleak. Without happiness on campus, wallets would stay closed after graduation.
Then along cam Kembrel Jones to bring in the champagne, open his heart and cell phone to 1,700 MBA students and to create a big, happy family.
In this episode of The Heart of Marketing, John Gregory Olson and Jayme Soulati launch the happiness series with this short piece on what Mr. Jones saw and did to change up the attitude on the Wharton School campus.
Listen in and then take an introspective look at your own business and see if your team is happy. If not, then you're going to take away some solid tips on how to create an atmosphere built on smiles.
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Ever wonder whether you should write a book and if that's a good idea?
In this mini (we try to make it a shortie), John Gregory Olson and Jayme Soulati share some solid reasons why you ought to write a book for instant cred, the experience, and the knowledge that it could lead to, well, leads.
Because Amazon Createspace has made it easier to self-publish a book, many are doing just that, but the work isn't done when that book is hot off the press.
Book marketing is the most important aspect of your book and the most challenging. Because there are so many titles nowadays, you need to ensure your book resonates with someone about something.
Once the book comes off the printer, perhaps you want to use Braughler Books (Jayme Soulati used David Braughler twice already), then what are you going to do?
We have one idea! Run and get your copy of Mark W. Schaefer's book, "Known."
The craziest thing about that book? We probably mention it about 10 times on this show because Mark took the best word ever for the title of his new book (which he hinted about in episode 100 on The Heart of Marketing).
Mostly, we laugh and banter A LOT in this episode, but, promise, you will learn several tips about to book or not to book!