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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: February, 2017
Feb 28, 2017

We've been doing a lot of talking about customer experience and often the stories we share are the ones we read. Today is no different as we grabbed a story from Fast Company to share with you the customer experience philosophies of Warby Parker and Union Square Hospitality Group (which owns Shake Shack, btw).

Fast forward....

Jayme Soulati ponders during this episode while John Gregory Olson waxes and wanes about Neil Blumenthal of Warby Parker and Danny Meyer of Union Square Hospitality.

Putting Customer Experience To Work

Jayme is pondering because she believes the really solid philosophies about customer experience shard today by the two executives are basic. Why wouldn't you know to teach servers to look patrons in the eye when taking an order? How come having a greater degree of hospitality is anything new or finding people who are proactive, curious and passionate about Warby Parker is something difficult?

In your business, do you have the people it takes to bring your own philosophy about customer experience to the forefront?

We'd like to hear about it, even if it's just a short story. As you can see, John and Jayme can build an episode out of just powder!

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Feb 21, 2017

Cultivate love? It's not an esoteric thing, and we can honestly say so because we swiped that phrase directly from Fast Company. We owe this podder to our favorite business publication for giving us this idea for an episode.

How Brands Cultivate Love

In the Fast Company story, three brands were interviewed. On today's show, we talk about two of them -- Casper and Soul Cycle. And, John Gregory Olson, co-host, shares his favorite story about Dutch Bros. cultivating love for its brand, too.

When you listen, and it doesn't matter how large your brand truly is, you can get basic heart core ideas for how your brand can cultivate love every day with all of your audiences.

Maybe you've heard of Casper? The mattress company you buy online from? Its website is extraordinary with such transparency and reviews flowing in by the day. It has a majority of 5-star reviews and tons of YouTube videos documenting the unpacking procedure. How does Casper cultivate love for its disruptive brand? You gotta take a listen to find out!

On the other side of sleep is exercise. Soul Cycle is all about the customer engagement and giving fitness instructors freedom within framework. We love that. The entrepreneurial spirit squared; each experience on the spinning cycle is different, up to the fitness instructor yet still conforming to company values.

There's a ton of discussion, too, about company values, so when you listen do recall the values you put on your employees and the heart core of your company, too.

This is The Heart of Marketing with Jayme Soulati and John Gregory Olson.

Feb 14, 2017

Today's episode is all about how you ensure your online reputation stays positive. Jayme Soulati, our illustrious co-host tells all about how you can begin to DIY your page one Google presence with a bunch of tips.

Here's the secret she uses -- Brand Yourself. You can enjoy a free or premium level services from this online reputation management platform, but Jayme recommends premium if you have a lot to solve.

In this episode of The Heart of Marketing, Jayme shares a DIY case study for which she created a variety of assets, content, backlinks, site maps, and all for the purpose of moving a negative ranking down to the bottom of the first page.

Did it work? You'll have to listen.
Don't understand a thing written here? Listen in, and you will!

John Gregory Olson attempts to chime in with some poignant questions, but Jayme insists on carrying the show; because it's her birthday month, after all!

Here are some resources you can use in your own quest to have a sparkling online reputation:

Moz
Search Engine Land
Search Engine Journal
Yoast plug in for WordPress

Enjoy, and go be #RockHot!

Feb 7, 2017

There’s something about Pinterest …

It is different from other social media platforms out there on ‘The Webz’.

If you are thinking about marketing your business, your brand or your service on Pinterest, good for you! A unique marketing opportunity awaits.

But to succeed, you need to understand the different mindset of Pinterest users. And you need to understand the different kind of culture and interaction out there.

Don’t let that intimidate you, though.

Because in this episode, we’ve brought in a Pinterest marketing expert to point you in the right direction.

Get the inside scoop from our guest Alisa Meredith. She shares tips, strategies and examples for how companies are driving amazing amounts of traffic to their websites from Pinterest.

Episode highlights:

  • How Pinterest users use Pinterest and interact on the network
  • The ‘long game’ benefits of Pinterest marketing
  • Which businesses are best suited to generate leads from Pinterest
  • Real world examples of Pinterest marketing success stories
  • The anatomy of creating highly ‘pinnable’ images for Pinterest


More on Alisa Meredith

Got a question for Alisa Meredith about Pinterest?

You can find her in many places IRL and on the Interwebz, too:

She has recently written a book on Pinterest Promoted Pins, which has established her as a Pinterest marketing authority.

She has been a featured blogger for HubSpot, Tailwind, Social Media Examiner, and of course her own blog at alisameredith.com.

She is also an in-demand speaker. She has presented at the Agents of Change Conference, Social Media Examiner’s Success Summit, and will appear at the upcoming Social Media Marketing World conference in San Diego this year.

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