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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Category: internet of things
Apr 25, 2017

Today on The Heart of Marketing, we have a shortie/mini conversation about a recent Wall Street Journal article relating to smart refrigerators.

These new formerly called ice boxes, can now dual as a television, screen for viewing what's inside and when it spoils, a note-taking panel with calendar, and way too much more.

The smart refrigerators are leading the way with the trend toward Internet of Things (or IoT, as it's known). Do you have designs on adopting a smart device to wire the inside of your home to the Internet?

Bet you don't even know that your thermostat operates on WiFi and your 'ring video doorbell' is easily hacked. How about those cameras you have hooked up with audio in your kitchen to see what Kitty is getting into every day?

Is IoT a marketer's dream or just another trend waiting to attract the masses? Take a listen and then tell us your opinion; we'd love to hear!

Jan 12, 2016

The Heart of Marketing with John Gregory Olson and Jayme Soulati today addresses the impact of slow shopping on the customer experience.

Some retailers are developing a “slow shopping” environment to create amazing customer experiences that help them compete with online shopping and grow new sales. We look at how other businesses can design experiences to differentiate their brand and build customer loyalty and word of mouth through experiential marketing.

This episode of The Heart of Marketing shares some brands doing slow shopping very well while others need to develop ways to enhance customer engagement.

In light of recent news that Macy's is laying off thousands, and Kohl's is considering going private after paltry seasonal numbers (in spite of mass couponing), the largest retailers are suffering the most.

Consumers are shopping online, and this will continue to alter the landscape of the retail experience. What should marketers do to keep shoppers coming in the door?

Think about it...if big-box retail shutters, then hourly jobs will, too. The cascade effect of disruption will rear its ugly head.

Resources:

Consumer buying habits still challenge retailers (Soulati.com)
The slower you shop, the more you spend (Wall Street Journal)
Experience as a competitive advantage (Brian Solis)

Jul 8, 2015

In Episode 028 of The Heart Of Marketing, Jayme Soulati, president of Soulati Media, Inc., shares the current and actionable state of affairs about copyright infringement for a client website and a South Korea startup.

The company in South Korea blatantly republished some 80 reference points from Jayme's client's niche website in a specialty medical field.

You will learn about

  • The Digital Millennial Copyright Act
  • Whether to hire a lawyer
  • What steps to take when and if contemplating legal action or DIYing the situation

This episode moves quickly and is highly informative.

John Gregory Olson shares information about how to determine if a website has had content stolen. Jayme talks about her course of action to manage this unfolding situation.

Mar 17, 2015

On April 21, 2015, Google is going to focus on websites that are not designed responsively. If you're not familiar whether your website is mobile friendly and responsive, you can check a Google webmaster tool, insert a domain and voila! Google will inform you if the site is responsive.

In this minicast of the Heart Of Marketing, Jayme Soulati and John Gregory Olson cohost on this current and highly relevant topic.

Responsive design for websites means a website will automagically re-size to the device screen people are using.

In addition to the looming April 21st deadline, Google is making changes on  Google+. Its third executive quit the channel, and Google is threatening to hack apart the channel into smaller parts.

Learn more in  Episode 013 of The Heart Of Marketing!

About the  Co-Hosts

John Olson is a digital marketer who rescues organizations from poor marketing. As an emergency marketing technician, he brings decades of expertise to help deliver measurable campaigns in marketing, planning, strategic writing, and execution.

Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is a professional blogger who blends core PR with marketing to execute content, social and digital marketing campaigns.

Resources

Read Jayme's latest blog post on Why Responsive Design is Marketing's Greatest Challenge.

Tap Google webmaster tools for mobile friendly websites here.

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