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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: October, 2016
Oct 25, 2016

Don’t get caught up in the opening today when Jayme Soulati goes squarely down the rabbit hole to the delight of John Gregory Olson who has to show his technical expertise by playing audio emojis every two minutes. Heh.

Today is a volley where we lob a thought back and forth about traits of a marketing leader.

John starts with Jayme’s favorite – strategy, planning, data, and analytics. Frankly, Jayme thinks he’s wrapping four traits into one.

Each cohosts on The Heart of Marketing raise solid leadership qualities you need in your organization from the marketing department. John is a goal-setting guy, so that’s an obvious quality. But, turning data into insights to make customers lives better is also critical.

Flexibility and focus come to mind and a disciplined mind is helpful in ignoring day-to-day minutiae.

The two discuss a variety of traits across leadership, team building and creativity of a marketing leader.

Be sure and listen to the ‘Heart of the Matter’ at the end where John and Jayme provide a wrap-up viewpoint with a twist in perspective.  

 

Oct 18, 2016

That title is not really link bait because in this episode of The Heart of Marketing Jayme Soulati does speak about developing and writing a 10-minute presentation for an actual panel at SMI-Dayton, a new social media conference held in October 2016.

When creating engaging and inspired content, it's important to remember the following tips:

1. Listen to the podcast (because it's a shortie as begets the length of the presentation Jayme developed).
2. Create a story, and that's what John Gregory Olson liked about what Jayme did for her presentation titled, "First Comes Love."
3. Write in your head because most really good writers are always multi-tasking in their heads while in the shower, on a hike, working out, driving, etc.
4. Find your heart core from which your story and creativity emanate
5. Listen to the podcast (LOL)

Jayme gives more tips in this episode, and if you'd like to see a copy of her presentation deck, you can do so on LinkedIn, SlideShare and The Heart of Marketing website, too.

We also want to shout out to Michelle Mazur who was interviewed by Jayme in a previous episode. Michelle is a professional speaking coach, and she's got a few books and courses to help you become a better speaker.

In the past, we did do a very popular episode on SlideShare, and we invite you to take a listen to it; it's evergreen.

Thanks for listening!

Oct 11, 2016

We've been talking influencers for many episodes now, and this conversation is about how you build an influencer relations program. We kinda wend our way there with solid tips in the Heart of the Matter, so listen to the end!

John Gregory Olson and Jayme Soulati are co-hosts of The Heart of Marketing. With Jayme's perspective and orientation to public relations, and John's orientation to marketing, each brings thoughts on defining influencers and who they are.

Both agree, influencers are NOT free!

To build a program:

  • Define your goals and set strategy
  • Determine outcome and ability to measure
  • Find the influencer with the right chemistry for your program
  • Execute some test tactics to see if the fit is right
  • Launch wider and see how it goes

You'll get more out of this episode because we cover a lot of ground. Take a listen and let us know how you like it!

Oct 4, 2016

When you think about how you interact with your customers, what value do you offer to them? We think customers are pretty much spoiled and expect to receive intense value in business offerings.

Since the great '08 recession, businesses had to re-jigger the value proposition and lure customers in with coupons, discounts, BOGO offers, charitable contributions, sales and giveaways (TOMS, Warby Parker), and so much more.

Before you can become a values-based business, you need to understand what value means to you in business. We're talking about the emotional intangibles here, so please take a listen and get thinking about your own value proposition.

In this episode of The Heart of Marketing, we look deeply into the Harvard Business Review about an article on value. When you visit http://getheartmarketing.com you will find an image of the pyramid featured in this article we reference. Perhaps you can find the value in your business and offer that up to your customers and audience.

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