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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Category: celebrity marketing
May 31, 2016

Were there enough hints in the title and sub-title to guess what John Gregory Olson and Jayme Soulati banter about today? You got it -- The Honest Co. and its trial and tribulations of being, well, honest. This is the Heart of Marketing.

Whomever names a brand Honest is striving for the holy grail, right? Especially in this disrupted age of category change agents, which, ahem, The Honest Co. definitely IS!

We're backing into this episode with cultural values and to say that if you want to be upright and honest with customers, then watch out for the packaging and ingredient vigilantes. They will have you for lunch.

What is a Brand?

Jayme let's John do the talking while she looks up the word 'cache' trying to catch the too-smart John in a mis-pronounciation that fails; alas.

Jessica Alba is a celebrity businesswoman with her own powerful brand, and the company she launched, The Honest Company, is struggling to reach IPO status. Hear what we recommend about branding, legal affairs, and the continuous struggle to keep it above board with all the eyes dotted and major claims that raise the eyebrows.

Jan 30, 2015

 

The Taylor Swift School of Heart Marketing

Taylor Swift is the talented 25-year-old entertainer and bombshell who continues to be the subject of thousands of stories, blog posts, news reports, videos, social media posts, images, TV specials, and that’s not even counting her music!

Jayme Soulati and John Gregory Olson, hosts of The Heart Of Marketing podcast, selected Taylor Swift as the topic of their debut episode not only because of her performing pizzazz, but also for her heart. She shows her love to concert fans by flashing them the heart sign using two fingers from each hand. And they flash her back!

To summarize: Taylor Swift is a brand influencer, category leader, champion, smart businesswoman and a smarter marketer.

What is Taylor Swift doing that turns actions into revenue?

John and Jayme explore her constant accessibility, her vulnerability, her fans-first mentality, the human touch of her brand persona, and the incredible connectivity she has with her fans on social media and in real life.

As Taylor grows, we watch her share her failures, become the butt of jokes, and still rise above it all to prove her naysayers wrong. This in the midst of switching music genre, uprooting herself to New York City, and becoming a musical force in front of our eyes.

The Heart of The Matter

To wrap up the Taylor Swift brand into a bite-sized portion for mid-tier marketers, Jayme and John explore how companies can Taylorize their marketing.

      Should your CEO be as accessible to customers as Taylor Swift is to her fans?

      Creating a likeable, credible brand by listening and responding to customers

      How transparency wins loyal customers

      Telling a brand story that resonates with your audience

We like our first episode a lot, and we hope you will, too.

You Subscribe, We Give

The launch of The Heart of Marketing podcast in February coincides with Heart Month. Help us support heart health awareness by subscribing to the podcast! Here’s how: we will give up to $500 to the American Heart Association – that’s $1 for the first 500 subscribers in February 2015. You subscribe. We give. Everybody wins.

You can always reach us for comments, questions, and topic suggestions for a future show.

Thanks for listening!

 

 

 

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