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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: April, 2017
Apr 25, 2017

Today on The Heart of Marketing, we have a shortie/mini conversation about a recent Wall Street Journal article relating to smart refrigerators.

These new formerly called ice boxes, can now dual as a television, screen for viewing what's inside and when it spoils, a note-taking panel with calendar, and way too much more.

The smart refrigerators are leading the way with the trend toward Internet of Things (or IoT, as it's known). Do you have designs on adopting a smart device to wire the inside of your home to the Internet?

Bet you don't even know that your thermostat operates on WiFi and your 'ring video doorbell' is easily hacked. How about those cameras you have hooked up with audio in your kitchen to see what Kitty is getting into every day?

Is IoT a marketer's dream or just another trend waiting to attract the masses? Take a listen and then tell us your opinion; we'd love to hear!

Apr 18, 2017

We are delighted to welcome Ann Handley to The Heart of Marketing today. She's interviewed by our also delightful co-host John Gregory Olson who is a self-professed "fan boy" of Ann and her work.

Taken directly from her website:

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller  Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, and writer.

Today's Episode

Ann and John share solid insight into the customer and the importance of creating value, always. When marketers put the customer first and the needs of the customer first that's when empathy occurs.

Ann suggests that marketers need to slow down -- slow marketing. Slow marketing is where customer empathy, humanity and value are uncovered. It's when stories are created with the customer always first.

Through a lot of buzzwords, John and Ann identify a few that bother. Omnichannel is one, but it's also spot on as there are way too many channels where customers are communicating with one another and brands. That's why stories are so important; take an opportunity to tell a story even with a simple caption on Instagram, Ann's favorite channel.

Ann and John dive in to so much more; don't miss this really important conversation!

Ann, we thank you for joining us on The Heart of Marketing.

Now, everyone go buy Ann Handley's books, subscribe to Marketing Profs and attend the B2B Marketing show in Boston every year.

 

Apr 11, 2017

Jay Baer, no he's not our guest today and we're working on that, has been writing about the popularity of video in content marketing. He shares a really nice piece right here you need to read or view on the topic.

Today, John Gregory Olson and Jayme Soulati take a stab at exploring the new onset of 'vlogs' or video blogs versus blogs or web logs.

There is more video streaming happening on practically every platform, and there are more folks taking a spin in front of the camera to push content. Did you know you can also do video with visuals, graphics and copy? You don't even need to be in front of the camera, right, John Gregory Olson?

The growing trend toward the visualization of blogging and content marketing is providing more and more and more people with just what they want -- 'snackable' content in yummy, bite-sized chunks. Shall we say good bye to the 1,000 word long-tail blog post?

What happens to SEO then? Well, that's a conundrum, isn't it? Google still wants to crawl your site and that means video isn't part of the SEO juice unless you put in a transcript.

Video marketing is one of the hottest sills marketers need right now. If you are a video marketer, this is your standing invitation to come on our show.  The Heart of Marketing needs you!

Take a listen today and get your vlogger hat going. Think of all the ways you can deliver more entertainment, or shall we say infotainment to your audience?

Is video for you? Well, it has to be and you'll get there kicking and screaming!

This is The Heart of Marketing.

Apr 3, 2017

Heading to a social media conference this year? How about a conference in marketing, public relations, SEO, content, email, or whatever your vertical is?

Conferences are indeed best practice for in-real-life branding. You show up and immediately someone recognizes your face because of your avatar on Twitter or a Facebook post. (It's the coolest thing.)

So, you show up, you network, you make a connection and you hit the social media sphere and share what you're learning.

We got the idea for this episode from a reporter in the Wall Street Journal who wrote a jazzy piece about her attendance at social media conferences and how she used the experience to share business cards, network, grab some free books, and also be a presenter and thought leader.

There are so many reasons why you need to attend a conference, and I don't want to give it all away in writing. It's a quick episode and full of energy! Take a listen!

Shout Outs to:

Rosemary O'Neill
Mark Schaefer
Adam Toporek
John Gregory Olson (always gets a shout out)

This is The Heart of Marketing.

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