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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: May, 2015
May 29, 2015

Data breaches, cyber security, hacks affect the simplest of email accounts to the most complex national corporations and organizations with thousands affected. What plan do you have in place to manage messaging during a data breach?

My name is Jayme Soulati, and recently I was invited to panel speak at the American Bar Association Business Leaders Section in Chicago. I joined a panel of my peers in cyber forensics, risk insurance, and law to discuss preparations for data breach and security for cyber attack.

In this epiosode of the Heart Of Marketing podcast, John Gregory Olson of JGO Digital and I discuss steps to take in advance of a cyber attack. One message mapping tool I share helps align executives and leadership so messages are cohesive.

You can download that messaging template right here and use it in your preparations to guide you through steps to take when communicating a crisis such as a data breach. In fact, the tool is good for a variety of other crisis communications matters, too; not just a cyber attack.

Learn the steps you must take to prepare for a crisis before it happens. Get an action plan for messaging that will protect your brand reputation and keep the trust of customers.

Resources

Data Breach Messaging Tool

Message Mapping E-Book

May 19, 2015

I am a generalist from my Chicago PR agency days and that means I tapped a variety of clients across industries rather than specializing in one vertical market. My cohost, John Gregory Olson, is also a generalist.

Together, we are marketing blenders (like that Ninja you own). We add a bunch of disciplines to our core knowledge and mix it all up. But, that's not our fault. It's the fault of marketing disruption! See Episode 2 of the Heart of Marketing (when we were just getting our feet wet).

I am Jayme Soulati, president of Soulati Media, Inc. John, my esteemed colleague, heads up JGO Digital, and in this episode of the Heart Of Marketing podcast, we do the customary banter and chuckle around a topic that is rather serious.

Should you hire a generalist or a specialist in your business? Which one is the best move? Is there a pro and con or in and out of either or both?

I, naturally, have an opinion and it's neither here nor there (LOL). Seriously, these days when you're vetting a candidate and looking at the gaps in your marketing competency, it's critical to know what and whom to hire.

Listen in today and here what John and I have to say about the decision that's best for you.

Resources

Shout out to my pal, Gini Dietrich of Arment-Dietrich and author of Marketing In The Round and Spin Sucks. Her first book is about breaking down the silos, and we reference that aspect of business in this episode.

Episode 2 Technology Disruption; just in case you want to see how the podcast used to be back in the earliest episodes!

May 12, 2015

What happens when 12+ grocers vie for market share in a 10-mile radius in the affluent  Dayton, Ohio suburb of Centerville?

The consumer sits back and watches the deals fly! That's what's happening in my market as each established grocer decides to renovate and entice consumers to remain loyal while the newcomers roll in.

My name is Jayme Soulati, and I cohost the Heart Of Marketing podcast with John Gregory Olson who hails from the cooler clime of Saint Paul, Minn. We find topics that resonate with us for you and weave in a marketing thread to find relevance.

As more specialty grocers arrive the likes of Whole Foods and Fresh Thyme to join the brand new Costco, existing Trader Joes, Meijer and Kroger are trying to enrich the consumer experience. And, we can't forget the  Sam's Club now trying to keep its loyal customer base against the almighty Costco.

Listen in as we share thoughts on branding, marketing and local market differentiation for these 18 or so national grocery chains and private, specialty markets in a tiny suburb of about 40,000.

Resources

Episode 14, Heart Of Marketing on Trader Joes

Forbes, The Hottest Supermarket You've Ever Heard Of

 

May 7, 2015

John Gregory Olson and Jayme Soulati have been doing integrated marketing for years -- John in his advertising and direct marketing world, and Jayme in public relations. Back in the '80s when integrated marketing communications was a hot trend, everyone tried and failed to truly integrate.

Your Brand Needs Integrated Marketing

Today, digital marketing is the hottest thing since sliced bread. And, it should be. Digital marketing is where everyone resides -- online. Marketers are playing catch up with the online frenzy to capture leads, engage with consumers, and connect the dots among the disparate marketing segments.

In this episode, Jayme and John speak to their experiencec with silos in companies, the fact that social media is no longer something new, and the need for brands to truly understand that SEO is content marketing, and lead generation requires a decent mobile-responsive website.

About the CoHosts

John Gregory Olson writes at jgodigital.com and he makes marketing awesome. Jayme Soulati is a message mapping master and president of Soulati Media, inc. You can find her at soulati.com.

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