Info

The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
RSS Feed Subscribe in iTunes
The Heart Of Marketing
2017
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: July, 2016
Jul 26, 2016

It is our great pleasure to welcome Director of Marketing Daniel Hebert of Post Beyond to the show today on The Heart of Marketing. Jayme Soulati and Daniel cover an amazing length of ground today, and you will not be disappointed with many of the following:

1. How Post Beyond helps clients target employees to spread the brand beyond the confines of the company
2. Whether it's a good thing to worry about the competition over customers
3. If disruption is creating a forward-thinking clarity or confusion?
4. Breaking silos to effectualize better sales enablement
5. My favorite question, "Is blogging dead?"

This and more are what Daniel and I wax about while John Gregory Olson jumps in with his attempted funnies.

There are a ton of tips here, too, and my favorite part of the interview is the very end!

Thank you, Daniel Hebert of Post Beyond!

Jul 19, 2016

Yoga classes at the grocery store?

It sounds like a weird idea.

But some supermarkets are making a play to transform themselves into a place where customers will want to hang out rather than just pick up groceries and go straight home.

And they’re getting creative with the idea.

Some of them are offering fitness classes, wine bars, facials, child care, and even putting greens, to lure customers away from online stores.

It’s all part of a strategy to make the grocery store a social destination by creating experiences that can’t be had online.

It makes you wonder …

Is this a smart idea? Or is it taking experiential marketing to the point of the absurd?

That’s what we seek to answer in this episode. Join us for the conversation (and quite a few laughs).

Episode highlights:

  • Rethinking your business model
  • Adapting to customer mindsets
  • Consistency and brand experiences
  • Building a destination community
  • Why yoga pants stink
Jul 12, 2016

We all know John Gregory Olson as the #RockHot co-host of The Heart of Marketing with moi, Jayme Soulati, the ORIGINAL #RockHot whatever. Today is a special episode because I get to put John in the hot seat to pull his personal branding story from the trenches.

Small Business Re-brand

Every small business, and heck, even larger ones, has to endure a re-brand every now and again. John has done it now twice with an initial website migration and now with a domain change that required more content migration and starting from essentially scratch.

Why Re-Brand?

When you listen, you'll hear tips from a pro on the following:

Whether a site migration is a negative for domain authority
What is the why about whether a re-brand is necessary
How podcasting has helped with writing power to revise a dead blog
Naming the new entity and how message mapping is helpful

Listen in today as Jayme takes the reins from John (who really doesn't like it too much), and John becomes a masterful storyteller (while still poking fun at me, heh) about rebranding his website and blog.

Thanks for listening, heart marketers!

Jul 5, 2016

Bet you didn't know that gems in this case means the real deal -- baubles, jewels, and even more to the point -- engagement rings!

There's a young man disrupting the traditionally stodgy jewelry industry with his house calls, custom designs based on storytelling the romance, intricate one-of-a-kind wedding sets for the bride and groom, and an infusion into the family jewelry business (we hasten a guess).

Zameer Kassam is a millennial with a Harvard Business School education. Slated to jump into his family jewelry business, he decided to sow his oats elsewhere. But, his designer mentality beckoned, and he began designing custom engagement rings for friends who took his nuptual business viral. You know how word of mouth works, right?

Assam is bucking all the traditional roadblocks and taking the customer experience to the comforts of home. Using imagery, stories, interviews, and video all in the name of love, Kassam is developing a customer experience for life. He'll not only get the wedding ring to design, but what happens when it's the 10-year-anniversary, when the babies are born and when it's Mother's Day?

Probably the most uncomfortable customer experience for a man is having to open that door into a jeweler for the first time to find the engagement ring. POUNCE! The poor guy is assaulted by lurking sales professionals wanting to lure him into an expensive bauble with no prior knowledge.

Enter Kassam. He's taken the jewelry-buying experience to new and comfy heights. The professionals writing about him suggest it's a new way to do PR.

I disagree, but not so much in this episode. We in PR have been telling stories for years; it's just the packaging of the storytelling that makes people think it's new.

Thumbs up for Kassam, for sure. He's finally disrupting an industry so staid and old guard that hopefully those guys will sit up and take note. It's about time.

How can your business disrupt the tried, true and tired? Think on it as you listen to this week's episode of The Heart of Marketing with John Gregory Olson and Jayme Soulati.

Thanks for listening!

Resources

Read the Forbes post on Kassam's story.

A Word of Mouth episode to learn more about viral marketing.

On Digital Heart: Meaningful Experiences

Helpfulness and Branding on Soulati.com

1