Chipotle Crisis Lessons For All Business
Whether or not Chipotle, the fresh fast-food national eatery, can recover from its latest food crisis is not truly the subject for today's podcast on The Heart of Marketing.
While we do make Chipotle the only and biggest example on this show, we (John Gregory Olson and Jayme Soulati) encourage all sizes of companies to heed the example of Chipotle and prepare for their own crisis...when it comes because it will.
Food marketing has as much to do with getting people to become brand loyal and share their positive experience via word-of-mouth marketing as it does with management of the supply chain.
It's the supply chain that has Chipotle messed up and suffering from bacteria and virus in its 64-'natural' food items. And, it's also trust. Will Chipotle regain the trust of its consuming public and most of all the media?
In this episode, we talk back and forth about how the media has truly challenged Chipotle to earn us back. From the sidelines, get a new perspective by taking an inside look at Chipotle's challenge from a public relations point of view.
Head to the Heart of Marketing website to see more episodes oriented to other big brands like Starbucks, Trader Joes, and others.
Reach John Gregory Olson at http://jgodigital.com and you can find Jayme at http://soulati.com.
We've not done a top 10 list in awhile, so we thought we'd toss one you way and detail our top five marketing books by my #RockHot co-host John Gregory Olson coupled with my list of top five marketing podcasts. (I am Jayme Soulati, and thanks for listening!)
Top 5 Marketing Books
Everybody Writes by Ann Handley http://www.annhandley.com/2014/07/29/introducing-everybody-writes/
Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson http://7theraofmarketing.com/digital-experiences-have-no-easy-button/
The Content Code by Mark Schaefer http://www.businessesgrow.com/social-media-marketing-books/
All Marketers Tell Stories by Seth Godin http://sethgodin.typepad.com/all_marketers_are_liars/2012/10/not-liars-storytellers.html
Top 5 Marketing Podcasts
HBR Ideacast with Harvard Business Review
E (Entrepreneur) on Fire with John Lee Dumas
Social Media Today with Michael Stelzner
Marketing Optimization with Alex Designs
Landing Page Optimization
The Heart of Marketing (natch!)
Do you have any faves you'd like to add?
Some retailers are developing a “slow shopping” environment to create amazing customer experiences that help them compete with online shopping and grow new sales. We look at how other businesses can design experiences to differentiate their brand and build customer loyalty and word of mouth through experiential marketing.
This episode of The Heart of Marketing shares some brands doing slow shopping very well while others need to develop ways to enhance customer engagement.
In light of recent news that Macy's is laying off thousands, and Kohl's is considering going private after paltry seasonal numbers (in spite of mass couponing), the largest retailers are suffering the most.
Consumers are shopping online, and this will continue to alter the landscape of the retail experience. What should marketers do to keep shoppers coming in the door?
Think about it...if big-box retail shutters, then hourly jobs will, too. The cascade effect of disruption will rear its ugly head.
Consumer buying habits still challenge retailers (Soulati.com)
The slower you shop, the more you spend (Wall Street Journal)
Experience as a competitive advantage (Brian Solis)
No one can ignore the global success of Uber, the business model that put personal transportation into a tailspin. From unionized taxi services to governments, Uber put business competition into the hands of customers who had a need which Uber squarely met.
How about your business? Is it time to Uber-ize? If your traditional business model is feeling the pinch of disruption, that means you need to make some changes. Your customer is waiting for you to greet them at home -- make house calls, do something flashy, engage your customer on a different scale. You can do it, because these businesses did:
The Real Real, Luxury Consignment Sales
And, these businesses need to: