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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: January, 2016
Jan 26, 2016

Chipotle Crisis Lessons For All Business

Whether or not Chipotle, the fresh fast-food national eatery, can recover from its latest food crisis is not truly the subject for today's podcast on The Heart of Marketing.

While we do make Chipotle the only and biggest example on this show, we (John Gregory Olson and Jayme Soulati) encourage all sizes of companies to heed the example of Chipotle and prepare for their own crisis...when it comes because it will.

Food marketing has as much to do with getting people to become brand loyal and share their positive experience via word-of-mouth marketing as it does with management of the supply chain.

It's the supply chain that has Chipotle messed up and suffering from bacteria and virus in its 64-'natural' food items. And, it's also trust. Will Chipotle regain the trust of its consuming public and most of all the media?

In this episode, we talk back and forth about how the media has truly challenged Chipotle to earn us back. From the sidelines, get a new perspective by taking an inside look at Chipotle's challenge from a public relations point of view.

More Resources

Head to the Heart of Marketing website to see more episodes oriented to other big brands like Starbucks, Trader Joes, and others.

Reach John Gregory Olson at http://jgodigital.com and you can find Jayme at http://soulati.com.

Jan 19, 2016

We've not done a top 10 list in awhile, so we thought we'd toss one you way and detail our top five marketing books by my #RockHot co-host John Gregory Olson coupled with my list of top five marketing podcasts. (I am Jayme Soulati, and thanks for listening!)

Top 5 Marketing Books

Everybody Writes by Ann Handley http://www.annhandley.com/2014/07/29/introducing-everybody-writes/

Youtility by Jay Baer http://www.convinceandconvert.com/digital-marketing/is-youtility-the-future-of-marketing/

Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson http://7theraofmarketing.com/digital-experiences-have-no-easy-button/

The Content Code by Mark Schaefer http://www.businessesgrow.com/social-media-marketing-books/

All Marketers Tell Stories by Seth Godin http://sethgodin.typepad.com/all_marketers_are_liars/2012/10/not-liars-storytellers.html

Top 5 Marketing Podcasts

HBR Ideacast with Harvard Business Review

E (Entrepreneur) on Fire with John Lee Dumas

Social Media Today with Michael Stelzner

Marketing Optimization with Alex Designs

Landing Page Optimization

The Heart of Marketing (natch!)

 

Do you have any faves you'd like to add?

 

Jan 12, 2016

The Heart of Marketing with John Gregory Olson and Jayme Soulati today addresses the impact of slow shopping on the customer experience.

Some retailers are developing a “slow shopping” environment to create amazing customer experiences that help them compete with online shopping and grow new sales. We look at how other businesses can design experiences to differentiate their brand and build customer loyalty and word of mouth through experiential marketing.

This episode of The Heart of Marketing shares some brands doing slow shopping very well while others need to develop ways to enhance customer engagement.

In light of recent news that Macy's is laying off thousands, and Kohl's is considering going private after paltry seasonal numbers (in spite of mass couponing), the largest retailers are suffering the most.

Consumers are shopping online, and this will continue to alter the landscape of the retail experience. What should marketers do to keep shoppers coming in the door?

Think about it...if big-box retail shutters, then hourly jobs will, too. The cascade effect of disruption will rear its ugly head.

Resources:

Consumer buying habits still challenge retailers (Soulati.com)
The slower you shop, the more you spend (Wall Street Journal)
Experience as a competitive advantage (Brian Solis)

Jan 5, 2016

No one can ignore the global success of Uber, the business model that put personal transportation into a tailspin. From unionized taxi services to governments, Uber put business competition into the hands of customers who had a need which Uber squarely met.

How about your business? Is it time to Uber-ize? If your traditional business model is feeling the pinch of disruption, that means you need to make some changes. Your customer is waiting for you to greet them at home -- make house calls, do something flashy, engage your customer on a different scale. You can do it, because these businesses did:

Glam Squad, Beauty At Your Service

The Real Real, Luxury Consignment Sales

And, these businesses need to:

Avon

Alan's Collision Center

Listen to this strategic episode of The Heart of Marketing where Jayme Soulati and John Gregory Olson look at marketing and business models and also explore why some work and some are poised to work.

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