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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Apr 14, 2015

This is likely my favorite episode of The Heart Of Marketing podcast. I share the stage with my co-host John Gregory Olson, and together we banter through a lot of ground in episode 16 including:

  • Google Mobile Friendly Deadline
  • WordPress PlugIns
  • Blog EMTs
  • Why a blog is the cornerstone of social marketing
  • 15 Tips to boost a businsss blog with promotion

My name is Jayme Soulati, and I love our podcast for the ground we cover for mid-tier businesses. John and I gravitate back to blogging because it's our sweet spot. To that end, we are introducing Blog EMTs -- we will rescue your poor-performing business blog with on-page optimization, content that sings, and promotion.

15 Ways to Promote Your Blog

John and I do one of our favorite things -- a volley. Because I'm a tennis player, we volley ideas back and forth to share as many tips as we can for listeners. This time, we share about 15 ways to promote a blog. Hopefully, if you tune in until the end, you'll hear some new ideas!

To learn more about Blog EMTs, getting help with online marketing or to pose a question, please email me jayme@soulati.com.

About the Hosts

John Gregory Olson is a digital marketing professional who rescues organizations from poor or failed marketing. He brings corporate and agency experience to the mix, and he's a detailed strategist and planner.

Jayme Soulati is president of Soulati Media, Inc., a blended marketing shop offering core public relations, content marketing, social media marketing, and more in the digital space.

 

 

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