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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Jul 14, 2015

Direct marketing is a STRATEGY not a TACTIC, says industry veteran and influencer Scott Hornstein, featured today as the very first guest on The Heart Of Marketing podcast.

In this episode, John Gregory Olson interviews Scott Hornstein who is an esteemed international author, speaker and marketing consultant with the Fortune 100 in finance, manufacturing and hospitality.

As a pioneer of integrated marketing, Scott provides all of us with a taste of the B to B marketing world where direct marketing is the root of content marketing, and the journey toward a purchase decision plays out directly in content marketing.

Scott delivers years of intelligence to the Heart Of Marketing audience prompted by John’s pointed questions:

  • What role does the CEO play in purchase decisions?
  • Are people on board with the new way of thinking in the marketplace to be measurable and accountable?
  • Is direct marketing and email for old people and dinosaurs?
  • How do people learn today?
  • What is the ‘network of me’?
  • How do new ideas penetrate?

Listen in to hear tips from Scott Hornstein, author of Opt-in Marketing by McGraw Hill and consultant with B 2 P Partners.

About Our Guest

For over 30 years, Scott Hornstein has worked with clients in all phases of marketing strategy, research and implementation. His customer relationship methodology emphasizes respect and trust in all forms of marketing, and promotes consensual relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value.
 
Resources

Hornstein And Associates

The Scott Hornstein Methodology

The Core Reason B2B Prospecting Underperforms

11 Digital Marketing Principles

Win More Customers With Less Digital Content

 

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