In Episode 006 of The Heart of Marketing Podcast, John Gregory Olson of JGO Digital shares his expertise from the world of traditional marketing. He addresses how companies should ensure brand message is actually relevant to your target audience. That is one of the big marketing challenges facing mid-tier companies competing in the digital world today.
With his co-host Jayme Soulati, John dives into this topic with advice and tips for developing marketing communications that ring with relevance to customers. In this episode you will learn:
· How to set marketing goals that drive success
· How the “sales funnel” is different today
· How to create the right message at the right time
· Three keys to real-time/right-time marketing
· How to deliver value and win hearts with “self-serve” information
Plus, Jayme reveals her birthday coincides with Valentine’s Day, Heart Month, and the launch of The Heart of Marketing podcast. Want to wish her a happy birthday? Subscribe to our podcast!
You Subscribe, We Give
Did you know February is Heart Month? That’s right, a whole month dedicated to heart health awareness sponsored by The American Heart Association. We invite you to help us support them by simply subscribing to The Heart of Marketing podcast in the month of February. We will give $1 to The American Heart Association for the first 500 subscribers to our podcast. Help us reach the $500 mark! You subscribe. We give. Everybody wins.
Contact: Jayme@Soulati.com
Summary: Jayme Soulati is a Message Mapping Master, and John Gregory Olson interviews her for perspective on why a message map should be the first step a business takes to amplify a crystal-clear message to any audience.
The Heart Of Marketing Podcast
Message mapping is a wonderful tool born in the traditional days of media relations where Jayme Soulati plied her trade in Chicago’s public relations firms. When spokespeople were on the hot seat in front of journalists, their PR professionals developed a message map with clarified messaging about all aspects of a company.
Today, in this disrupted (see Episode 002) marketing arena where technology has businesses playing catch up, a message map is the foundation for communication to external audiences.
Even more, a message map synchronizes all parts of a company as well as the vision of company leadership on one platform. It enables a strengthened voice in social marketing, and it also ensures those in marketing know how to position the facts and the story.
John does a fantastic job keeping Jayme on track with his direct questions, and together the two hosts of the Heart of Marketing podcast keep listeners engaged.
Free e-Book
On Jayme’s website, there’s a free e-book that details the process she uses during message mapping. During the show, she shares some of the steps about the how to, as well.
You Subscribe and We Give
In February, the official launch month of The Heart of Marketing Podcast, your subscription to the show means Jayme and John will donate $1 for each subscriber up to 500 new listeners. That contribution is going directly to The American Heart Association. Together we can make hearts more healthful with your subscription in February!
Contact: Jayme@Soulati.com
Episode 004: Business Blogging: The Heart of Your Content Strategy
Have you heard the rumors that business blogging is dead?
Maybe the disappointing level of engagement on your blog leads you to believe it’s true. In this episode Jayme and John are here to set the record straight.
What IS true is that a blog that lacks personality and original content won’t cut through the noise and clutter. It will lie dormant and undiscovered. But if you give it TLC with passion and heart, visitors and return traffic will come.
What is also true is that your business blog is the cornerstone of your social marketing strategy. It is an asset you own that gives you a platform for differentiating your brand, establishing your credibility, and connecting with customers and prospects.
Listen to the full episode for tips on:
· Starting with clear business objectives
· How to identify your target audience
· Telling a true brand story well
· And a whole lot more
Jayme Soulati and John Gregory Olson have been blogging since 2010. And they’ve been marketing consultants for much longer than that. They’ve helped companies of all sizes and from many industries develop and implement strategies for business blogs. Need help with yours? They are currently accepting clients. Send a message via email to find out how they can help you make a human connection with blog readers that converts them into loyal customers: jayme@soulati.com.
You Subscribe, We Give
The Heart Of Marketing launches officially in February 2015. When you subscribe in Heart Month, we will donate $1 per subscriber up to $500 to The American Heart Association. It’s our opportunity to say thank you for subscribing while we all give back together. It’s a win for all of us!
Our American Heart Association promo ends at the end of February.
Episode 002: Technology Disruption Is A Win In Heart Marketing
Dealing with a technology disruption in your business is not for the faint of heart. Neither is it cause for panic.
Jayme Soulati and John Gregory Olson discuss how ‘change comes bearing gifts’ and how you can turn a market disruption into a business opportunity. In this episode of The Heart of Marketing you will learn:
· What a full-scale industry disruption looks like
· How to know if a new technology will actually disrupt your business
· The single-most effective way to “plan” for a disruption to your business
· Three ways your company can respond to technology disruptions in your industry
· How building customer loyalty helps you weather the transition during a market disruption
Jayme shares her experience in dealing with ongoing disruption in her professional world of public relations. And John tells how a disruption in the office equipment industry changed the entire course of his career.
The heart of the matter is this: technology is a great leveler of opportunity in every market and for every company today. Listen to this episode for tips on how you can face change and come out on top.
You Subscribe, We Give
The launch of The Heart of Marketing podcast in February coincides with Heart Month. Help us support heart health awareness by subscribing to the podcast! Here’s how: we will give up to $500 to the American Heart Association – that’s $1 for the first 500 subscribers in February 2015. You subscribe. We give. Everybody wins.
You can always reach us for comments, questions, and topic suggestions for a future show.
Contact: Jayme@Soulati.com
Episode 003: Omnichannel And Multichannel Marketing ROI With Heart
How should mid-tier companies think about marketing ROI in an omnichannel world where the customer journey no longer fits neatly into a traditional sales funnel?
In this episode of The Heart Of Marketing, John Gregory Olson and Jayme Soulati dive into four statistics from a Chief Marketing Officer survey on 15 mind-blowing insights about marketing ROI including social media, video, blogging, mobile, and more.
John focused on the stat that only 8 percent of marketers can prove social media ROI, according to the CMO study. For as long as social media has been around, marketers still struggle to prove it drives sales revenue.
Jayme liked the stat about blogging, which says blogging is 13 times more likely to help marketers show marketing ROI to company leaders. Both John and Jayme are bloggers, and each has been blogging for about five years. Blogging helps boost your brand awareness, and create authority and influence in your market.
In this episode, the two go back and forth with their views and experiences on measuring social media and digital marketing success. John explains the key difference between multi-channel marketing and omni-channel marketing -- and why the difference is critical to connecting with today’s consumer.
You subscribe, We Give
The launch of The Heart of Marketing podcast in February 2015 coincides with Heart Month. Help us support heart health awareness by subscribing to the podcast! Here’s how: we will give up to $500 to the American Heart Association – that’s $1 for the first 500 subscribers in February 2015. You subscribe. We give. Everybody wins.
You can always reach us for comments, questions, and topic suggestions for a future show.
Contact: jayme@soulati.com
Source:Chief Marketing Officer e-zine
http://www.cmo.com/articles/2015/1/6/15_stats_marketing_ROI.html?cmpid=TT275
The Taylor Swift School of Heart Marketing
Taylor Swift is the talented 25-year-old entertainer and bombshell who continues to be the subject of thousands of stories, blog posts, news reports, videos, social media posts, images, TV specials, and that’s not even counting her music!
Jayme Soulati and John Gregory Olson, hosts of The Heart Of Marketing podcast, selected Taylor Swift as the topic of their debut episode not only because of her performing pizzazz, but also for her heart. She shows her love to concert fans by flashing them the heart sign using two fingers from each hand. And they flash her back!
To summarize: Taylor Swift is a brand influencer, category leader, champion, smart businesswoman and a smarter marketer.
What is Taylor Swift doing that turns actions into revenue?
John and Jayme explore her constant accessibility, her vulnerability, her fans-first mentality, the human touch of her brand persona, and the incredible connectivity she has with her fans on social media and in real life.
As Taylor grows, we watch her share her failures, become the butt of jokes, and still rise above it all to prove her naysayers wrong. This in the midst of switching music genre, uprooting herself to New York City, and becoming a musical force in front of our eyes.
The Heart of The Matter
To wrap up the Taylor Swift brand into a bite-sized portion for mid-tier marketers, Jayme and John explore how companies can Taylorize their marketing.
● Should your CEO be as accessible to customers as Taylor Swift is to her fans?
● Creating a likeable, credible brand by listening and responding to customers
● How transparency wins loyal customers
● Telling a brand story that resonates with your audience
We like our first episode a lot, and we hope you will, too.
You Subscribe, We Give
The launch of The Heart of Marketing podcast in February coincides with Heart Month. Help us support heart health awareness by subscribing to the podcast! Here’s how: we will give up to $500 to the American Heart Association – that’s $1 for the first 500 subscribers in February 2015. You subscribe. We give. Everybody wins.
You can always reach us for comments, questions, and topic suggestions for a future show.
Thanks for listening!