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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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008: Buyer Persona for Facebook Marketing Campaign [Mini Case Study] 0
Feb 19, 2015

John Gregory Olson and Jayme Soulati have created something new in their podcast publishing debut. It's called a mini-cast, and it's an extremely abbreviated mini podcast to share something new, relevant and short.

Since the air date of Episode 007 on Persona Development With Bathroom Humor (this is one of the funniest episodes the two have done), Jayme learned more about persona in real time and wanted to share.

She set up a campaign in Facebook, and her learning experience from Episode 007 on The Heart of Marketing podcast was perfect fodder for this mini-cast!

Got a story to tell? Anything to add to the conversation? Drop Jayme a note!

References:

Contact:

Jayme@Soulati.com

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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.