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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Sep 1, 2015

The Heart Of Marketing is not only a podcast but a nascent brand. John Gregory Olson and I (Jayme Soulati) have big plans. We want to be a place where marketers can come to find content, tips, products, and services.

To get there from where we launched in February 2015, exactly seven months ago with more than 9,000 downloads of our 35 podcast episodes (milestone!), we knew we needed help.

Our virtual startup needed a summer intern, and in this episode we speak with Claire Freier, a Hillsdale College in Michigan junior. She shares her internship experience with The Heart Of Marketing's John Olson, and I jump in at the back of the interview with my thoughts on the experience, too.

Why Hire An Intern
Having an intern is no piece of cake. In fact, it's more like sauerkraut and cake with some sour and sweet all mixed together. We loved having Claire on board; she made us get organized and communicate better. And, we were a true team with weekly meetings and deadlines. And, when all good things came to an end and we sent Claire back to school, John and I shed crocodile tears at our loss.

We made Claire write things she never knew existed. In fact, she's written a chapter for our upcoming book on internships, very much inspired by her being with The Heart Of Marketing virtual startup brand.

Listen in and hear more from Claire; she's one smart cookie with some lemon mixed in.

Contact Us!

Claire Freier can be reached @clairelynn223

Jayme Soulati can be reached @Soulati

John Gregory Olson can be reached @digitaljgo

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