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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Apr 11, 2017

Jay Baer, no he's not our guest today and we're working on that, has been writing about the popularity of video in content marketing. He shares a really nice piece right here you need to read or view on the topic.

Today, John Gregory Olson and Jayme Soulati take a stab at exploring the new onset of 'vlogs' or video blogs versus blogs or web logs.

There is more video streaming happening on practically every platform, and there are more folks taking a spin in front of the camera to push content. Did you know you can also do video with visuals, graphics and copy? You don't even need to be in front of the camera, right, John Gregory Olson?

The growing trend toward the visualization of blogging and content marketing is providing more and more and more people with just what they want -- 'snackable' content in yummy, bite-sized chunks. Shall we say good bye to the 1,000 word long-tail blog post?

What happens to SEO then? Well, that's a conundrum, isn't it? Google still wants to crawl your site and that means video isn't part of the SEO juice unless you put in a transcript.

Video marketing is one of the hottest sills marketers need right now. If you are a video marketer, this is your standing invitation to come on our show.  The Heart of Marketing needs you!

Take a listen today and get your vlogger hat going. Think of all the ways you can deliver more entertainment, or shall we say infotainment to your audience?

Is video for you? Well, it has to be and you'll get there kicking and screaming!

This is The Heart of Marketing.

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