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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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116: Happy Customers are Loyal Customers – the Economic Value of Happiness [Wharton Case Study] 0
Mar 14, 2017

When Kembrel Jones joined the University of Pennsylvania's Wharton School of Business in 2008 as the new dean of students, he was charged with "lightening things up" at the stodgy elite business school.

Essentially, the campus was a dull and boring place. The students weren't showing enough school pride, and there weren't enough programs to keep them happy.

Administrators were actually peering down the road into the future knowing that alumni giving looked pretty bleak. Without happiness on campus, wallets would stay closed after graduation.

Then along cam Kembrel Jones to bring in the champagne, open his heart and cell phone to 1,700 MBA students and to create a big, happy family.

In this episode of The Heart of Marketing, John Gregory Olson and Jayme Soulati launch the happiness series with this short piece on what Mr. Jones saw and did to change up the attitude on the Wharton School campus.

Listen in and then take an introspective look at your own business and see if your team is happy. If not, then you're going to take away some solid tips on how to create an atmosphere built on smiles.

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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.