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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Feb 7, 2017

Pinterest requires a bit of inquisitiveness to master; in fact, it's a platform of discovery and research says our guest today, Alisa Meredith, a Pinterest pro who is #RockHot on the topic.

Pinterest requires building a following, which is a tad more challenging than in days gone by. Topics and boards on subject matter are the way folks search and follow these days. There are many promoted pins and pins picked for you to entice your activity.

How does one create a brand and earn some ROI on Pinterest these days? Alisa Meredith has a lot to say on the topic, and she says it truly is NOT a social platform. Isn't that interesting?

Today, John Gregory Olson, our Heart of Marketing co-host does a #RockHot job of getting inside Alisa Meredith's expertise on Pinterest. Interesting for a guy, eh? I'm sure if you listen closely, you'll hear Alisa share an interesting statistic about Pinterest oriented to guys... !

She shares her experience and knowledge that Pinterest is a long game. There isn't instant gratification as days of yore, and Alisa has a really good story about how she got results for a client campaign.

So how long should one wait until you can earn ROI? That's something to listen for in this episode and so much more!

More On Alisa Meredith

Got a question for Alisa Meredith about Pinterest?

You can find her in many places IRL and on the Interwebz, too:

She has recently written a book on Pinterest Promoted Pins, which has established her as a Pinterest marketing authority.

She has been a featured blogger for HubSpot, Tailwind, Social Media Examiner, and of course her own blog at alisameredith.com.

She is also an in-demand speaker. She has presented at the Agents of Change Conference, Social Media Examiner’s Success Summit, and will appear at the upcoming Social Media Marketing World conference in San Diego this year.

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