Pinterest requires a bit of inquisitiveness to master; in fact, it's a platform of discovery and research says our guest today, Alisa Meredith, a Pinterest pro who is #RockHot on the topic.
Pinterest requires building a following, which is a tad more challenging than in days gone by. Topics and boards on subject matter are the way folks search and follow these days. There are many promoted pins and pins picked for you to entice your activity.
How does one create a brand and earn some ROI on Pinterest these days? Alisa Meredith has a lot to say on the topic, and she says it truly is NOT a social platform. Isn't that interesting?
Today, John Gregory Olson, our Heart of Marketing co-host does a #RockHot job of getting inside Alisa Meredith's expertise on Pinterest. Interesting for a guy, eh? I'm sure if you listen closely, you'll hear Alisa share an interesting statistic about Pinterest oriented to guys... !
She shares her experience and knowledge that Pinterest is a long game. There isn't instant gratification as days of yore, and Alisa has a really good story about how she got results for a client campaign.
So how long should one wait until you can earn ROI? That's something to listen for in this episode and so much more!
More On Alisa Meredith
Got a question for Alisa Meredith about Pinterest?
You can find her in many places IRL and on the Interwebz, too:
She has recently written a book on Pinterest Promoted Pins, which has established her as a Pinterest marketing authority.
She has been a featured blogger for HubSpot, Tailwind, Social Media Examiner, and of course her own blog at alisameredith.com.
She is also an in-demand speaker. She has presented at the Agents of Change Conference, Social Media Examiner’s Success Summit, and will appear at the upcoming Social Media Marketing World conference in San Diego this year.