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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Feb 7, 2017

There’s something about Pinterest …

It is different from other social media platforms out there on ‘The Webz’.

If you are thinking about marketing your business, your brand or your service on Pinterest, good for you! A unique marketing opportunity awaits.

But to succeed, you need to understand the different mindset of Pinterest users. And you need to understand the different kind of culture and interaction out there.

Don’t let that intimidate you, though.

Because in this episode, we’ve brought in a Pinterest marketing expert to point you in the right direction.

Get the inside scoop from our guest Alisa Meredith. She shares tips, strategies and examples for how companies are driving amazing amounts of traffic to their websites from Pinterest.

Episode highlights:

  • How Pinterest users use Pinterest and interact on the network
  • The ‘long game’ benefits of Pinterest marketing
  • Which businesses are best suited to generate leads from Pinterest
  • Real world examples of Pinterest marketing success stories
  • The anatomy of creating highly ‘pinnable’ images for Pinterest


More on Alisa Meredith

Got a question for Alisa Meredith about Pinterest?

You can find her in many places IRL and on the Interwebz, too:

She has recently written a book on Pinterest Promoted Pins, which has established her as a Pinterest marketing authority.

She has been a featured blogger for HubSpot, Tailwind, Social Media Examiner, and of course her own blog at alisameredith.com.

She is also an in-demand speaker. She has presented at the Agents of Change Conference, Social Media Examiner’s Success Summit, and will appear at the upcoming Social Media Marketing World conference in San Diego this year.

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