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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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100: Building a Trusted, Beloved Personal Brand [with Mark Schaefer] 0
Nov 21, 2016
  • Getting to 100 anything, years, days, podcasts, pennies, and blog posts is a celebratory milestone we all have to commemorate.

    On The Heart of Marketing podcast, John Gregory Olson and Jayme Soulati are doing just that with a special, special guest Mark W. Schaefer, the international influencer, thought leader and digital marketing guru and author we so love.

    Mark shares his visionary thoughts about a variety of topics including:
  • His new book coming in 2017 about 'being known,' a project he announced right here (!) and whether anyone can become known
  • Discussion about what it means to be a heroic brand and being human with servant leadership graciousness.
  • How finding a sustainable interest  keeps passion and voice alive
  • Why he elected not to update his website for three years
  • And, so much more

    Mark Schaefer owns one of the most influential brands in marketing today, and  you can follow him everywhere on Facebook, Twitter and LinkedIn, for sure. He shares his stories about teaching at Rutgers and elsewhere; he shares news of his global speaking engagements; he writes a ton; he shares observations from the front; and he also shares guffaws with Tom Webster on his podcast The Marketing Companion.

    We're so thankful to be celebrating our 100th with Mark Schaefer and YOU! Tune in; this is a can't miss episode!
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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.