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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Oct 18, 2016

That title is not really link bait because in this episode of The Heart of Marketing Jayme Soulati does speak about developing and writing a 10-minute presentation for an actual panel at SMI-Dayton, a new social media conference held in October 2016.

When creating engaging and inspired content, it's important to remember the following tips:

1. Listen to the podcast (because it's a shortie as begets the length of the presentation Jayme developed).
2. Create a story, and that's what John Gregory Olson liked about what Jayme did for her presentation titled, "First Comes Love."
3. Write in your head because most really good writers are always multi-tasking in their heads while in the shower, on a hike, working out, driving, etc.
4. Find your heart core from which your story and creativity emanate
5. Listen to the podcast (LOL)

Jayme gives more tips in this episode, and if you'd like to see a copy of her presentation deck, you can do so on LinkedIn, SlideShare and The Heart of Marketing website, too.

We also want to shout out to Michelle Mazur who was interviewed by Jayme in a previous episode. Michelle is a professional speaking coach, and she's got a few books and courses to help you become a better speaker.

In the past, we did do a very popular episode on SlideShare, and we invite you to take a listen to it; it's evergreen.

Thanks for listening!

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