One of our synergistic items is the fact that Jayme Soulati and John Gregory Olson have both worked directly in legal marketing. Jayme was a consultant with LexisNexis and Thomson Reuters for 12 years total, and John worked directly at Thomson.
Each stint was oriented to software marketing and working with influencers to promote the brand without promoting the name of the brand!
The opportunities for legal software marketing are endless, and in this episode with a B-to-B bent, we explore many:
Blogs and tips series
Annual meetings and tradeshows
Association thought leadership
Speaking engagements and presentations
See? Each of these tactics on their own can be inserted into your own marketing strategy with ease.
B-to-B marketers still regard their challenge as different from B-to-C marketing. It very well may be; however, we're hopeful you'll find these suggestions helpful in boosting your own strategy to get in front of customers. If not, give us a shout!