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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Jun 21, 2016

There's no question Harley Davidson is an iconic brand with immense Boomer loyalty, but can it earn that loyalty among the newest generation of consumer that lacks extra income for luxury purchases the likes of Harley Davidson?

Harley is asking the same thing and expanding its reach abroad to other countries in the hopes of getting consumers to pay the sticker price for a brand new Harley Davidson prestige motorcycle.  The company does not want to discount its merchandise at this point; yet, it continues to conduct giveaways of Hogs on its social media sites.

Enter RevZilla

As a relative newcomer to the motorcycle category (nine years), RevZilla out of Philadelphia is banging up the accessories market and earning intense customer loyalty among consumers of gear.

Born of three passionate millennials, RevZilla was recently featured in Bloomberg Businessweek in a story that showcases its amazing connection to consumers via  culture, education, and commitment to customer experience.

Gear Geeks attend Rev U, an intense educational/university-type course to educate front-line associates in all things culture, product and the customer experience with satisfaction being numero uno.

John Gregory Olson and Jayme Soulati (moi) are non-motorcycle savvy, but that doesn't mean that we can't recognize a good marketing story when we see one.
The Heart of Marketing heart pillars of trust, relationship and helpfulness are indicative of RevZilla, and we're so jazzed to have you listen to what makes this company a success.

We are always seeking neat stories for our Go for Heart program, and we did invite Anthony of RevZilla to join us on the show; however, he must be on extended vacation as he never answered (lol).

Listen in if you love the motorcycle experience and see if you agree that RevZilla is banging up the category with the customer and safe gear in mind.

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