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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
046: Build an ‘Engaged’ Community Like The Bachelor [Case Study] 0
Nov 10, 2015

Episode 046 of The Heart of Marketing is a ton of fun at the top, and you'll see how when Jayme Soulati chastises John Gregory Olson for knowing absolutely nothing about The Bachelor series. (Well, why would he when he's a happily married guy?)

That said, The Bachelor is banging it up in social media and leveraging its brand for its 20th season. We take you down the road of reality shows where we (embarrassingly) cannot recall the names of the most popular.

While we kick it up and share how and why the social media experience matters to The Bachelor, we'll take you back to full circle and why this story has implications for your business, too.

This episode may seem frivolous at the onset, but listen to the end, and you'll get some solid tips for your own social media experience with customers.

Takeaways of Episode 046

  • How much should your audience help you create future strategy?
  • Are reality shows really smarter than they appear?
  • Using Twitter to influence marketing
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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.