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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Sep 22, 2015

Digital marketing is all the rage, and everyone wants to create leads for sales and services from websites, landing pages, calls to action, auto responders, and more.

That's part of the master plan for The Heart of Marketing brand (and podcast). We're doing our podcast well, and it can be considered a lead magnet to invite people into our funnel. But, our funnel is non-existent; it's a concept. That's why John Gregory Olson and Jayme Soulati, cohosts, brainstorm in real time on Episode 039 of The Heart Of Marketing on how to create a funnel for one of their offerings (yet to launch live).

We've picked our Blog EMT program. In a message mapping session Jayme did with John, they deduced that John rescues companies from poor marketing--much like an emergency marketing technician. Together the two came up with the blog EMT program and now they want to flesh out concepts for the program and develop a funnel to bring in leads.

This episode is a real-time case study as we look at:

  • funnel creation and the steps one needs throughout a funnel path
  • lead magnets,
  • what could be written to bring people into the funnel, and
  • best resources to help people understand more about digital marketing funnels.

Jayme knows most of all about failure with funnels, and she shares. John is all about the strategic planning aspect of nurturing funnel development. Patience and consistency are two tips in learning the best way of developing a funnel to create a successful online brand.

Resources

  • Amy Porterfielda successful digital marketer with a robust funnel that works
  • Jon Loomer, an advanced Facebook marketing expert with a 72-page e-book as his top-of-the-funnel giveaway
  • Gini Dietrich, creator of Spin Sucks Pro, with her own case study of online marketing
  • LinkedIn Look Up, a new app that allows people inside companies to look  up peers who work at the same company
  • LeadPages, the most popular tool to generate landing pages for funnels
  • Marketing Profs, SEO School
  • Message Mapping ebook, free
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