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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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002: How to Survive a Market Disruption 0
Feb 2, 2015

Episode 002: Technology Disruption Is A Win In Heart Marketing

 

Dealing with a technology disruption in your business is not for the faint of heart. Neither is it cause for panic.

 

 

Jayme Soulati and John Gregory Olson discuss how ‘change comes bearing gifts’ and how you can turn a market disruption into a business opportunity. In this episode of The Heart of Marketing you will learn:

 

·         What a full-scale industry disruption looks like

·         How to know if a new technology will actually disrupt your business

·         The single-most effective way to “plan” for a disruption to your business

·         Three ways your company can respond to technology disruptions in your industry

·         How building customer loyalty helps you weather the transition during a market disruption

 

 

Jayme shares her experience in dealing with ongoing disruption in her professional world of public relations. And John tells how a disruption in the office equipment industry changed the entire course of his career.

 

 

The heart of the matter is this: technology is a great leveler of opportunity in every market and for every company today. Listen to this episode for tips on how you can face change and come out on top.

 

You Subscribe, We Give

 

The launch of The Heart of Marketing podcast in February coincides with Heart Month. Help us support heart health awareness by subscribing to the podcast! Here’s how: we will give up to $500 to the American Heart Association – that’s $1 for the first 500 subscribers in February 2015. You subscribe. We give. Everybody wins.

 

You can always reach us for comments, questions, and topic suggestions for a future show.

 

Contact: Jayme@Soulati.com

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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.