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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Aug 10, 2015

That buzz word. Omni-channel marketing or Multi-channel marketing, whatever your preference. It’s right here in Episode 033 of The Heart Of Marketing podcast with Jayme Soulati (moi) and John Gregory Olson (my illustrious co-host in crime).

Today we explore a treasure bomb by Coca-Cola’s Vitamin Water. Its Project Hustle campaign was brought to light by my kidlet, the ever-curious 13-year-old who is not a target audience of Vitamin Water but who has an i-Phone with data plan. Which means she’s ubiquitous, just like Project Hustle. (The campaign is ended, but you can still get in on the fun.)

Don’t know about it?

You could buy a Vitamin Water bevereage
Read the label complete with deets on Project Hustle
Check the code in the cap
Head to a mobile site and watch videos of your favorite ‘hustler’ aka young entrepreneurs hustling for the big win
Vote for your faves
Help them raise funds ala crowdfunding
Win prizes of your own, and
Repeat

Pretty much everything Coke touches is golden. With its big ideas and equally big budgets, nothing is unattainable. So, how might you create a Coke-esque multi-channel marketing strategy complete with:

Public Relations
Consumer Packaged Goods Labeling
Mobile marketing
Crowdsourcing
Crowdfunding
Cause-related marketing
Videography
America Votes power of engagement and interactivity
Social media marketing

You’d better listen in to find out! And, if you didn’t listen in to Episode 032 on Neuromarketing, during which we also raise the ‘Share a Coke’ campaign, please do. It’s one of my favorite episodes and you don’t want to miss it!

1 Comments
  • over two years ago
    jennifer Cunningham
    The podcast is awesome. I do need some pictures though. I have listened to it 3 times. Marketing and crowdsourcing all in one,