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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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026: SlideShare for B2B Lead Generation, Branding, SEO 0
Jun 23, 2015

Once LinkedIn bought SlideShare several years ago, the social sharing channel became a bit forgotten. LinkedIn doesn’t do much with it beyond allowing the embedding of decks into LinkedIn posts; yet, SlideShare offers high-end versatility as one of the most versatile social media sharing platforms around.

In this episode of the Heart Of Marketing podcast, John Gregory Olson and Jayme Soulati share their experience with SlideShare.

Download and listen in for many of the following tips:

  1. ‘Deck-ize’ anything you want and post it to SlideShare.
  2. Use a call to action at the back of your deck a a lead generation tool
  3. Sleuth on the competition and see what’s being shared and what topics are current with companies in your industry and network.
  4. Hear about where and when to embed decks for larger opportunities with branding and SEO.
  5. Get energized to expand your social network using SlideShare and become an authority and influencer.

You can follow influencers on SlideShare and learn from what each is delivering, and you can power up the brand and SEO at the same time.

Resources

Jayme Soulati Slideshare example:

Savvier Social Media Across The Marketing Blend

SlideShare: The Quiet Giant, Forbes

About The Hosts

John Gregory Olson is a digital marketer and direct marketing professional who rescues companies from poor marketing. As a professional blogger, he offers counsel to brands as they navigate the disrupted technology space. Jayme Soulati is president of Soulati Media, Inc., a virtual blended PR firm offering strategy and messaging to amplify voice. Each has been in their respective positions for more than 30 years.

 

 

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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.