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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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024: The VOX Media Model for Creating Quality Content 0
Jun 9, 2015

This has to be one of my most favorite episodes.

Here on the Heart Of Marketing podcast, John Gregory Olson and I (Jayme Soulati) laugh our way through tips for your quality content. The impetus for this episode was  an interview in the Wall Street Journal with the CEO of Vox Media. Vox is 'redefining the modern media company by empowering the smartest digital voices with the technology to create and distribute premium content.'

In addition to the way Vox is disrupting content with the consumer in mind, John mentioned Jay Bear's latest book, "Youtility."

Still more examples and tips are included from my auto body repair client and the success I had with Google SEO, keywords and content marketing.

Marketing is turned upside down and brands now need to find new ways to entice a customer to stick around and be loyal.

Your quality content has to be more than just words; it needs to be experiential. Please tune in today or save this episode as a reference in the future because the tips we give are evergreen.

Resources

Experiences, The Seventh Era of Marketing, Robert Rose

Youtility, Jay Baer

Message Mapping: Why You Need It and How To Do It, Jayme Soulati

And, by the way? I have to honestly say John gets a huge laugh track in this episode...wait for it! Very cute. 

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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.