Info

The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
RSS Feed Subscribe in iTunes
The Heart Of Marketing
2017
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Aug 18, 2015

The Heart Of Marketing is a podcast, and it’s also a brand. Jayme Soulati and John Gregory Olson are the co-CEOs (because who cares what our title is?), co-hosts and co-creators of everything The Heart Of Marketing.

The first idea came from the desire to podcast, and it’s all flowing from there in turtle fashion with lots of learning and testing and launching to see what’s sticky.

Starting a Digital Business

We have a grand plan. From years of watching the big guns do the very same thing and from years of seeing all their 6-figure incomes roll in and get shared, John and I want to ditto that.

In this episode 34, we share some In Real Life (IRL for you texticon challenged folks) tips about how we are painstakingly marching forth baby step by baby step with the following plan of action:

1.    Brand the product and create a home for our community
2.    Ideate and publish hot content that drives traffic and solves a business challenge
3.    Align with a web host that is trustworthy, knowledgeable about our business, and not too cheap that we get what we pay for
4.    Develop a robust website with lots of interactive clicks for you
5.    Build a funnel with even more downloads and content and opportunities to learn as you launch your own online marketing endeavor

This episode has a small-business flair because John and I are very small business ourselves; yet we represent and work with mid-tier business to blue-chip corporations on a regular basis.

Let us know if you have any specific questions about your digital marketing journey as it unfolds. We’re right there with you!

0 Comments