Men who shave and men who don’t, this episode 31 of The Heart Of Marketing podcast is for you, and it’s about the newbie in the men’s personal hygiene category that is knocking out the biggest players.
John Gregory Olson, a man who shaves who is also a digital marketer with JGO Digital and cohost of The Heart Of Marketing, talks all around this issue of razor blades. Mostly, he speaks about this malcontent with Gillette, the category leader.
While Jayme Soulati, the other always laughing jokester and cohost of The Heart Of Marketing podcast who is also president of Soulati Media, Inc., pokes a bit of fun at John for his intense distaste about the whole topic and his need to make a switch of razor brands, John defends his brand shift with the facts.
In this episode, you will learn:
Episode 30: Scott Hornstein on Direct Marketing
The big question of the day is whether to send a postcard to prospects you don't know as a branding opportunity. How many marketers still regard direct marketing as a viable campaign strategy?
Jayme's client, Alan's Collision Center in NE Philadelphia, is a non-DRP auto body repair shop. That means it is not aligned with an insurance network. To continue to keep the doors open requires marketing to people who may not need an auto body repair shop. Should Alan's Collision Center do a postcard marketing campaign to neighbors in the hopes they will recall its brand when and if they need auto body repair?
It's a common question for many businesses, and John Gregory Olson and Jayme Soulati banter about the pros, cons and details of postcard marketing with reminders to get the minutia correct!
When you consider that direct mail was all the rage back in the day and today, not so much, it's important to take a look at coming full circle and putting a postcard back into the omni-channel marketing mix.
Because baby boomers grew up in the catalog era they still like getting mail. Marketers interested in targeting the boomer generation should consider testing direct mail campaigns.
Direct marketing is a STRATEGY not a TACTIC, says industry veteran and influencer Scott Hornstein, featured today as the very first guest on The Heart Of Marketing podcast.
In this episode, John Gregory Olson interviews Scott Hornstein who is an esteemed international author, speaker and marketing consultant with the Fortune 100 in finance, manufacturing and hospitality.
As a pioneer of integrated marketing, Scott provides all of us with a taste of the B to B marketing world where direct marketing is the root of content marketing, and the journey toward a purchase decision plays out directly in content marketing.
Scott delivers years of intelligence to the Heart Of Marketing audience prompted by John’s pointed questions:
Listen in to hear tips from Scott Hornstein, author of Opt-in Marketing by McGraw Hill and consultant with B 2 P Partners.
About Our Guest
For over 30 years, Scott Hornstein has worked with clients in all phases of marketing strategy, research and implementation. His customer relationship methodology emphasizes respect and trust in all forms of marketing, and promotes consensual relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value.
Resources
The Scott Hornstein Methodology
The Core Reason B2B Prospecting Underperforms
11 Digital Marketing Principles
Win More Customers With Less Digital Content
In Episode 028 of The Heart Of Marketing, Jayme Soulati, president of Soulati Media, Inc., shares the current and actionable state of affairs about copyright infringement for a client website and a South Korea startup.
The company in South Korea blatantly republished some 80 reference points from Jayme's client's niche website in a specialty medical field.
You will learn about
This episode moves quickly and is highly informative.
John Gregory Olson shares information about how to determine if a website has had content stolen. Jayme talks about her course of action to manage this unfolding situation.