Everyone’s a publisher today, but not everyone is an expert at earned media. In my Chicago agency days, I sold news. I was considered a PR flack by the journalists who hated me (yes, they really did). Each of us newbies had to call George Lazarus, may he rest in peace, of the Chicago Tribune advertising column and feel his wrath. After that, we had arrived; but I digress.
IKEA announced it has added veggie balls to its menu, and in the Wall Street Journal a tremendously large photo of the new menu item was featured alongside an equally large story.
Why was IKEA, a privately held Swedish corporation, featured so prominently? Because it has all of the elements required for an international story in tier-one media, including:
1. international scale
2. Data and research in multiple countries
3. Trends (foods going vegan)
4. Size of company and revenue
5. Futures perspective and roll-out
Other news stories may not have these elements to become hot news; however, when you’re exploring distribution of a news release, many of these factors should come into play.
As my co-host, John Gregory Olson of JGO Digital said so eloquently, “Public relations is no longer about seeing a company’s thought leader on TV, it’s about buyer connectivity.”
That’s the crux of the disruption in public relations that I’ve been living and breathing since 1984. It’s always going to be an exciting time in marketing, so carpe diem and put your best foot forward for yourself and your company.
About the Co-Hosts
I am Jayme Soulati, president of Soulati Media, Inc., a blended public relations marketing firm with national clients. I am a message mapping master, professional blogger, writer and strategist,
John Gregory Olson is my co-host on The Heart of Marketing podcast, and he is the consummate digital marketer and keen strategist and planner. He has corporate and agency experience and now as CEO of JGO Digital, John rescues organizations from poor marketing.
Resources
IKEA Media Relations on a Slow News Day
Once LinkedIn bought SlideShare several years ago, the social sharing channel became a bit forgotten. LinkedIn doesn’t do much with it beyond allowing the embedding of decks into LinkedIn posts; yet, SlideShare offers high-end versatility as one of the most versatile social media sharing platforms around.
In this episode of the Heart Of Marketing podcast, John Gregory Olson and Jayme Soulati share their experience with SlideShare.
Download and listen in for many of the following tips:
You can follow influencers on SlideShare and learn from what each is delivering, and you can power up the brand and SEO at the same time.
Resources
Jayme Soulati Slideshare example:
Savvier Social Media Across The Marketing Blend
SlideShare: The Quiet Giant, Forbes
About The Hosts
John Gregory Olson is a digital marketer and direct marketing professional who rescues companies from poor marketing. As a professional blogger, he offers counsel to brands as they navigate the disrupted technology space. Jayme Soulati is president of Soulati Media, Inc., a virtual blended PR firm offering strategy and messaging to amplify voice. Each has been in their respective positions for more than 30 years.
Twitter and Google are getting married. Now that there is more integration for your tweets in Google search, it’s time to get serious about Twitter basics as a business and remind your company and corporation that Twitter is more critical as a social channel than ever.
In this episode 025 (we have arrived, thanks for listening), John Gregory Olson of JGO Digital and Jayme Soulati, president of Soulati Media, Inc. address many, many Twitter basics and tips for corporate Twitter accounts.
Jayme and John explore live tweeting via TweetChat.com, and Jayme shares her story about tweeting for a ‘20/20’ broadcast on behalf of clients Alliance for Safe Online Pharmacies and ECI Communications. She also references the solid Twitter team of U.S. Pharmacopeia which tweets internationally.
John and Jayme provide about 50 different tips and reminders for teams about Twitter. Some of these are include how to pin tweets, list building, tweet sharing, use of avatars, links in profiles, click to tweet apps, and so many more tips.
Join the two ‘newly established’ co-hosts, now with 25 episodes published and more to come, as they share expertise about Jayme’s favorite social media channel.
And, ask questions over at http://jgodigital.com and use the live audio app for a question on our podcast!
Resources
http://www.ecicommunications.com
This has to be one of my most favorite episodes.
Here on the Heart Of Marketing podcast, John Gregory Olson and I (Jayme Soulati) laugh our way through tips for your quality content. The impetus for this episode was an interview in the Wall Street Journal with the CEO of Vox Media. Vox is 'redefining the modern media company by empowering the smartest digital voices with the technology to create and distribute premium content.'
In addition to the way Vox is disrupting content with the consumer in mind, John mentioned Jay Bear's latest book, "Youtility."
Still more examples and tips are included from my auto body repair client and the success I had with Google SEO, keywords and content marketing.
Marketing is turned upside down and brands now need to find new ways to entice a customer to stick around and be loyal.
Your quality content has to be more than just words; it needs to be experiential. Please tune in today or save this episode as a reference in the future because the tips we give are evergreen.
Resources
Experiences, The Seventh Era of Marketing, Robert Rose
Message Mapping: Why You Need It and How To Do It, Jayme Soulati
And, by the way? I have to honestly say John gets a huge laugh track in this episode...wait for it! Very cute.
In this mini-cast, John Gregory Olson of JGO Digital and Jayme Soulati of Soulati Media, Inc. discuss the perfect alignment of a large national brand, 1-800-FLOWERS, with a cause oriented to building of schools in under-developed countries.
Pencils of Promise was promoted via a digital marketer, and Jayme donated to its mission. (You can hear more about that in this episode.) Around Mother's Day, because Jayme was on the Pencils of Promise email list, two promotions arrived in her in box.
John and Jayme discuss the mission of each of these organizations, how they're aligned and tied in with a seasonal and popular marketing 'holiday,' and whether your organization should consider cause-related marketing.
Tune in now and get a few tips that may align with the causes you select for your business in the future.
About The Hosts
John Gregory Olson is a digital marketing, professional blogger and owner of JGO Digital. As a strategic planner, John blends direct marketing with content marketing for business-to-business organizations.
Jayme Soulati is president of Soulati Media, Inc. and hails from Chicago's PR agencies. She's worked on a variety of blue chip campaigns across industries. She is a message mapping master blending marketing with core public relations. She is a professional blogger and strategist.
Resources
How Social Media Blends With Cause Marketing, Soulati.com
Starbucks and Cause-Related Marketing