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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Feb 16, 2016

Take a seat, because you're in for a fast ride as John Gregory Olson permits Jayme Soulati to cut loose and ponder the brand.

That's a loaded sentence and when you listen, it applies, absolutely. It's a fast-paced episode about who's behind the brand and what is personifying the brand image and whether the call center even plays along.

The impetus for this topic we owe to Adam Toporek of Crack the Customer Code podcast and Customers That Stick. He began a discussion about whether brands can have a relationship with customers and especially millennials.

This led to a lively back and forth about who's behind Twitter. Is it the CEO or just a social media pro keeping the messages alive. If you interact with a brand, do you get to speak with a person? Should you?

In this episode, we talk about Chipotle, VW, Adam Toporek, Saks Fifth Avenue, Babolat, and more.

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