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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Mar 15, 2016

This episode of The Heart of Marketing with John Gregory Olson and Jayme Soulati is a lot like our most-downloaded episode #21, 'Specialists v. Generalists.' And, we can't figure out why that one is so popular. Can you?

Here, we wax and wane on the topic of marketing consultants. Should you hire one? When is the best time? Why would you ever need one? And, most of all what benefit might you derive from investing in a marketing consultant.

Jayme and John paint the case for making the investment in a marketing consultant because they can:

1. Enhance an experience gap

2. Outfit bandwidth for a specialty project

3. Conduct an outsider audit to understand performance deficiency

4. Become the insider team

There may be a few more ways that come to light in this episode that you've not thought of in re your own growing business. Take a listen, and grab some thoughtstarters to push your business toward another growth goal.

This is a solid conversation with good perspective from the business and consulting sides.

 

 

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