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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Aug 25, 2015

Are you a novice or established digital marketer? If either, you’ll be familiar with a marketing funnel as a lead generation tool for your business.  There are a variety of tools and techniques to launch a marketing funnel for your digital marketing strategy, and in this episode, John Gregory Olson of JGO Digital explains more about:

•    Auto responders
•    The 5 stages of the funnel featuring Ryan Deiss’s teachings
•    Lead magnets
•    Email marketing

Jayme Soulati, president of Soulati Media, Inc., shares her experiences with HubSpot, the leading inbound marketing platform, as well as the importance of choosing the right email-marketing provider to grow with. And, she's not shy to admit her failures along the way!

At each stage of the discussion, the two weave in ideas and concepts for the various stages of the funnel based on The Heart Of Marketing’s Blog EMT service. As emergency marketing technicians, John and Jayme rescue companies from dead-blog syndrome.

What would a funnel look like for such a service? How can you relate these takeaways to your own digital funnel?

Resources

DigitalMarketer teachings by Ryan Deiss

HubSpot inbound marketing software

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