Are you a novice or established digital marketer? If either, you’ll be familiar with a marketing funnel as a lead generation tool for your business. There are a variety of tools and techniques to launch a marketing funnel for your digital marketing strategy, and in this episode, John Gregory Olson of JGO Digital explains more about:
• Auto responders
• The 5 stages of the funnel featuring Ryan Deiss’s teachings
• Lead magnets
• Email marketing
Jayme Soulati, president of Soulati Media, Inc., shares her experiences with HubSpot, the leading inbound marketing platform, as well as the importance of choosing the right email-marketing provider to grow with. And, she's not shy to admit her failures along the way!
At each stage of the discussion, the two weave in ideas and concepts for the various stages of the funnel based on The Heart Of Marketing’s Blog EMT service. As emergency marketing technicians, John and Jayme rescue companies from dead-blog syndrome.
What would a funnel look like for such a service? How can you relate these takeaways to your own digital funnel?