John Gregory Olson and Jayme Soulati have been doing integrated marketing for years -- John in his advertising and direct marketing world, and Jayme in public relations. Back in the '80s when integrated marketing communications was a hot trend, everyone tried and failed to truly integrate.
Your Brand Needs Integrated Marketing
Today, digital marketing is the hottest thing since sliced bread. And, it should be. Digital marketing is where everyone resides -- online. Marketers are playing catch up with the online frenzy to capture leads, engage with consumers, and connect the dots among the disparate marketing segments.
In this episode, Jayme and John speak to their experiencec with silos in companies, the fact that social media is no longer something new, and the need for brands to truly understand that SEO is content marketing, and lead generation requires a decent mobile-responsive website.
About the CoHosts
John Gregory Olson writes at jgodigital.com and he makes marketing awesome. Jayme Soulati is a message mapping master and president of Soulati Media, inc. You can find her at soulati.com.