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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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028: Protect Your Website from Content Thieves [Content Scraping Case Study] 0
Jul 8, 2015

In Episode 028 of The Heart Of Marketing, Jayme Soulati, president of Soulati Media, Inc., shares the current and actionable state of affairs about copyright infringement for a client website and a South Korea startup.

The company in South Korea blatantly republished some 80 reference points from Jayme's client's niche website in a specialty medical field.

You will learn about

  • The Digital Millennial Copyright Act
  • Whether to hire a lawyer
  • What steps to take when and if contemplating legal action or DIYing the situation

This episode moves quickly and is highly informative.

John Gregory Olson shares information about how to determine if a website has had content stolen. Jayme talks about her course of action to manage this unfolding situation.

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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.