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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Aug 4, 2015

Marketers love to disrupt some new thingamajig into the next big thing. So, is neuromarketing the newest trend to make marketers crazy about customers’ cognitive decision making, or is it just a crock of B.S.? In fact, what is it?

In episode 32 of The Heart Of Marketing podcast, John Gregory Olson and I, Jayme Soulati, accomplish more banter and ask more questions about the philosophical nature of neuromarketing. Together we jump in and out of this newest trend to dive deeper into the brain waves of customers to determine how, when and why they buy.

Here’s a little secret…I truly consider neuromarketing as a crock; after all, hasn’t marketing been managing customer behavior for decades already?  What do you think?

Throughout this episode, we provide solid examples from The Pepsi Challenge, Chester Cheeto for the Cheeto Eaters (a new fan created by me), Coca Cola’s Share A Coke campaign, and the Zyppah.

I posed to John a question about that bag of chips with new packaging that was too loud. Do you remember? If you recall that brand of chips, drop us a review on iTunes and we’ll send you a book by Scott Hornstein called “Opt-In Marketing, Increase Sales Exponentially with Consensual Marketing.”  Here’s a hint, I wrote a blog post about this a few years ago when the topic was #RockHot!

Does your marketing campaign thrive on the neural aspects of thought, emotion and behavior? Should it?

Get more insight on this nascent field of marketing and listen for more episodes on the topic because we’ve only just begun! And, listen for our next episode on Vitamin Water and Coca Cola!

Resources

Neuromarketing: Pseudoscience no more by Roger Dooley via Forbes

Using positive framing to sell, by Roger Dooley

 

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